| With the development of Chinese social and economy,the infrastructure status of the Internet has been determined,and the consumer electronics industry has ushered in great development opportunities.In order to seize the development opportunity,many enterprises try to adopt the diversification strategy.However,diversification strategy is a "double-edged sword".Although it can open up new profit growth points,it will also disperse resources and increase business risks.How does the implementation of diversification strategy affect the financial performance of enterprises? How should enterprises adopt the diversification strategy? These problems have been perplexing those enterprises that are implementing or intend to adopt the diversification strategy.Taking Xiaomi group as the research object,the thesis analyzes the evolution process,business performance,risks and related control countermeasures of Xiaomi group’s diversified business strategy from the perspective of financial management.The basic contents of the research include: first,the evolution analysis of Xiaomi group’s diversified management strategy;The thesis analyzes the diversified development process of Xiaomi group from the evolution and motivation of diversification strategy.Second,the financial performance analysis of Xiaomi group’s diversification strategy;Based on the financial data of Xiaomi group from 2016 to 2020,comprehensively evaluate the financial performance of Xiaomi group’s diversified business strategy.Third,the financial performance evaluation of Xiaomi group’s diversified business strategy;Analyzing and summarizing the impact of Xiaomi group’s diversification strategy on financial performance and possible risks.Fourth,the improvement countermeasures of Xiaomi group’s diversified business strategy;Aiming at improving future financial performance,the thesis puts forward targeted suggestions on the possible risks which have existed in the diversified operation strategy of Xiaomi group.The research shows that the implementation of Xiaomi group’s diversified operation strategy has effectively promoted the improvement of enterprise financial performance,but at the same time,Xiaomi group also has the risk of slowly developing of high gross profit margin business,rapid rise of inventory and low R& D expenses.Accordingly,the thesis puts forward relevant countermeasures and suggestions to improve and perfect the diversified business strategy of Xiaomi group from three aspects: increasing investment in Internet business,strengthening inventory planning and control,reasonably increasing R & D expenses and continuously enhancing enterprise competitiveness.The conclusions and countermeasures of the thesis have high reference value for Xiaomi group to formulate diversified management strategy and the plan of enterprise development in the future;At the same time,it can also provide a useful reference for other enterprises to improve their diversification strategy. |
