Research On Communication Of Li Ziqi’s Youtube Videos Based On 5W Theory

You Tube,as the world’s largest video site,is one of the important channels for the dissemination of traditional Chinese culture to the outside world.A total of 127 videos released by Li Ziqi on You Tube caused a lot of repercussions.Its videos show netizens around the world a three-dimensional,vivid and beautiful miniature of the Chinese countryside.The content includes all aspects of traditional Chinese crafts such as food production,the four seasons of crops,furniture and utensils,batik,paper making,etc.,and also shows the world the profound heritage of Chinese traditional culture.This paper mainly adopts the case study method,and selects 127 short video cases published by Li Ziqi on You Tube from October 2017 to December 2021 as the research object.Based on the "5W" theory proposed by American political scientist Harold Lasswell in 1932,this paper discusses one by one the subject of communication(Who),the content of communication(Says what),the channel of communication(In which channel),the audience of communication(To whom)and the five aspects of communication effect(With what effect).From the perspective of the main body of communication,understand Li Ziqi’s personal life and family composition;explore Li Ziqi’s development on You Tube;analyze the female image represented by Li Ziqi.From the aspect of dissemination content,through the statistics of the theme and duration of Li Ziqi’s videos and the analysis of his video images,it is found that most of Li Ziqi’s videos focus on food that suits the season,and the choice of food topics is more likely to resonate.The average is about 10 minutes,and the frequency of posting is low.This highlights the meticulous craftsmanship.Its videos are beautiful and beautiful,reflecting the picturesque Chinese rural life.In terms of communication channels,through statistical analysis of the number of fans,likes,and comments of Li Ziqi’s overseas communication channels,it is found that the multi-channel linkage communication can greatly increase the online exposure of short video brands and make short videos self-media.Get more audience attention to increase your influence.From the aspect of communication audience,by comparing the number of fans,likes,comments and other data of Li Ziqi on the You Tube platform,it can be seen that most of the overseas audiences who have watched Li Ziqi’s short videos on You Tube are the majority of the audience.I like Li Ziqi’s short video.In terms of communication effect,through the analysis of comments from overseas audiences,it can be seen that Li Ziqi’s short videos are very popular in external communication.Finally,this paper discusses the enlightenment for improving the international communication effect of short video self-media in my country.