| With the popularity of mobile phone devices,the "Internet plus" service type is becoming more and more important in the lives of ordinary people.Online service workers often need to serve customers through the lens,and in order to obtain competitive advantage.However,the service types,service characteristics and service environment of online labor are quite different from those of offline labor.Therefore,for the management organization of online service personnel,they need to develop special incentive plan to ensure that the staff can better regulate their own behavior and strengthen their own labor,so as to obtain better organizational performance.At present,the research on incentive mechanism mainly focuses on offline scenarios,and the research on incentive mechanism of non face-to-face service scenarios emerging in the Internet is still relatively scarce.Internet anchor is a typical online service worker.Their service involves smile and performance.They need emotional labor,mental labor and physical labor at the same time.Therefore,this paper takes the show anchor as the research object to explore the impact of money incentive and non money incentive in the field of live broadcast on anchor’s emotional labor,live broadcast duration behavior and performance.This paper collects the information of money incentive and non money incentive mechanism of 100 anchors in four months,and randomly selects each anchor to record 10 live broadcasts in August 2020 for 3-5 minutes each.Then,this study uses Face++website to evaluate the confidence of the recorded anchor’s expression.Based on this,this paper analyzes the different effects of money incentive and non money incentive,and draws the following important conclusions:(1)money incentive and non money incentive of show live broadcast will have a positive impact on the anchor’s final live broadcast performance.(2)Money incentive and non money incentive will directly affect the efforts of the anchor-live time and positive emotional tendency.Among them:the live time of anchor is negatively affected by the change of income,and positively affected by the number of interactions;the positive emotional tendency of anchor is positively affected by money incentive and non money incentive.(3)The positive emotional tendency of anchor emotional expression will also have a positive impact on live performance.Compared with the previous research,this paper uses a more innovative artificial intelligence tool to calculate the expression value of the sample,and discusses the effect of monetary incentive and non monetary incentive.In theory,the research results of this paper expand the research scene of online service in the field of management accounting,and extend the research of incentive mechanism affecting emotional labor to the online scene.In practice,the research conclusion of this paper will have reference value for the setting of incentive mechanism in the field of online service:the management organization of online service providers should consider the combination of monetary incentive and non monetary incentive to motivate employees,and take a more economical way to motivate employees’ emotional labor and labor hours,which can make employees have better performance. |
