| In recent years,the spread of fitness videos on major social media platforms has sprung up.Especially after the outbreak of the COVID-19 in 2020,people’s physical and mental health issues have attracted more attention.Watching online fitness videos for home fitness,a low social contact physical exercise,has become a choice for more and more people.In the new media era,the body has realized the virtual technical presence with the help of digital technology,and the various body landscapes it presents are also endowed with new physical connotation and social significance in different communication situations.For example,the "body" image itself and the "media body" carrying the symbolic meaning in fitness video communication will have different meanings on the construction of social body aesthetic discourse,thus affecting people’s aesthetic cognition of the body.This paper reviews and summarizes the literature related to body communication,body aesthetics,fitness video communication and the impact of society on college students’ aesthetics.Based on the theory of body aesthetics and aesthetic cognition,it explores the concepts of "body aesthetic cognition" and "body experience";Taking Station B as an example,this paper analyzes the construction process of fitness video transmission and the embodiment of body aesthetics.Finally,the three dimensions of body shape,body consciousness and body emotion based on body practice in the body experience are regarded as independent variables,and the fitness video transmission is regarded as the regulating variable,and the model of college students’ body aesthetic cognition is constructed and the research hypothesis is put forward.Then take the college students who have the interest of "fitness video watching" and the habit of media contact in Station B as the main survey object,collect the research data by questionnaire,and conduct relevant empirical analysis to verify the hypothesis.The results show that:(1)The physical experience dimensions such as body shape,body consciousness and body emotion obtained from the physical practice of fitness will have a significant positive impact on college students’ body aesthetic cognition;(2)Fitness video transmission can play a regulatory role in the influence of body shape,body consciousness and body emotion on college students’ body aesthetic cognition.Specifically,the higher the overall effect of fitness video transmission,the weaker the positive relationship between body shape,body consciousness and body emotion and college students’ body aesthetic perception.Based on the research conclusion,this paper puts forward the following management suggestions for fitness video communication:(1)The main body of fitness video communication should pay attention to the content quality and strengthen the content innovation to promote the positive physical experience of users when watching videos and following exercises;(2)The fitness video communication platform should strengthen the review of content quality,and guide the diversified aesthetic of the body by improving the content recommendation mechanism,interactive community building and other ways.The following suggestions are put forward for college students:(1)Balance the internal and external experiences of the body through physical exercises such as fitness,actively feel the personal quality,emotion,state and other internal experiences in sports,and avoid the formation of a single,deformed and extreme body aesthetic;(2)Strengthen the ability to screen and identify fitness videos,"disenchant" consumerism videos,and avoid falling into the power of media discourse to discipline the body. |
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