Research On The Influence Of "Internet Celebrities" On College Students' Values And Countermeasure

"Internet celebrities" is a social phenomenon produced with the rapid development of the Internet,and with the prosperity of the Internet to prosperity,"Internet celebrities" have had a subtle impact on people’s social life,thoughts and values from the beginning.Since its inception,the development and evolution of "internet celebrities" has mainly gone through the era of "text internet celebrities",the era of "picture internet celebrities" and the era of "video internet celebrities" with the tide of the Internet.The emergence of "Internet celebrities" has had a huge impact on individuals in society and the whole society,which can reflect the change of individual values in the society,and also reflect the development trend of the whole society.Everything has two sides,and "Internet celebrities",as a new thing derived from the Internet,of course,also has two sides.College students are network "natives",their life,study and work are inseparable from the network,but at this time they are not fully developed and mature,so in the face of the emergence of complex information and different styles of the Internet "Internet celebrities" groups,college students’ values are very susceptible to its influence and change.And because of that,the correct understanding and grasping of the concept of "Internet celebrities",characteristics,and the impact on society,indepth understanding of the origin of "Internet celebrities" and development logic has become very important.College students are the living force of our social development,we must deeply analyze the impact of "Internet celebrities" on contemporary college students,so that they can form correct values,and help them resist the influence of the negative values of "Internet celebrities",so as to cultivate China’s college students into young people with good qualities and physical health who can take responsibility.First of all,on the basis of reading and sorting out a large number of literature,this article expounds the concept of "internet celebrity",mainly including the meaning of "internet celebrity" and its characteristics and influences,so that readers can have an overall grasp of the meaning of "internet celebrity",and on this basis,analyze the path of "internet celebrity" on college students.Secondly,using the questionnaire method,specifically analyzing the impact of "net red" on college students’ values,the negative impact of "net red" on college students,the author specifically analyzed its reasons from different aspects,and elaborated on the impact of "net red" on college students’ values from four aspects.Finally,on the basis of following the law of the healthy development of the physical and mental health of contemporary college students,starting from the main body of ideological and political education,combined with the attribution of problems,measures and methods to alleviate the negative impact of "Internet celebrities" on college students’ values are proposed from four aspects,and advocate existing college students to consciously form correct values,so that contemporary college students can grow into indispensable talents in the country,society and family under the guidance of correct values.