Research On Marketing Channel Problems And Countermeasures Of EDP Center Of XJ Universit

With the economic transformation and upgrading and structural adjustment of our country,the management of enterprises and institutions has undergone corresponding adjustments for learning management.They have increasingly enhanced their desire for learning industrial information,the trend of science and technology,and knowledge of management.In addition,their consumption pattern and consumption habit are also undergoing innovation.Therefore,China’s middle and high-level development training institutions should timely grasp the changes in consumption habits and relevant national policies,seize development opportunities,and combine their competitive advantages to seek the best cooperation with the external market to build high-level training institutions with a high degree of specialization,first-class service level,forward-looking and pioneering to boost the growth of domestic GDP.However,most of the training institutions currently operating in China are restricted by various problems such as unreasonable channel design,unreasonable channel structure,speculative behavior and low efficiency.Therefore,in the context of the new situation,in order to better meet the changes in the consumption habits of enterprises and enterprise managers,and to promote them to maintain a leading edge in the fierce market competition,it has become an important task for high-level training institutions to build new marketing channels suitable for high-level training and development centers.The purpose of this paper is to solve the problem of marketing channel in the development process of the subordinate high-level training centers of colleges and universities,and to provide some specific reference suggestions for the high-quality development of the training centers of colleges and universities in the industry.Therefore,aiming at a series of problems in the marketing channel of EDP Center of XJ University,based on the development status of high-level training industry,this paper selects the marketing channel currently running of EDP Center of XJ University as the research object,and uses the theory of educational marketing,marketing channel structure,marketing channel behavior and marketing channel control.And using literature analysis,theoretical analysis,comparative analysis,questionnaire survey,personal interview and other research methods,finally put forward suitable for the current stage of the center’s marketing channel problems to solve the management of marketing channels.The first part of the paper introduces the purpose,significance,content and methods of the full text.Secondly,it lists the relevant theoretical basis used in this article,including educational marketing,marketing channel structure,marketing channel behavior,marketing channel control and other important theories.The third part lists the existing problems in marketing channels of EDP Center of XJ University through questionnaire survey,comparative analysis and other research methods.These problems are the marketing team weak,ignore the development of new media marketing channels,marketing channel coverage is insufficient,marketing channel members frequent speculation,and the efficiency of channel partners reduced a total of five marketing channel problems.The fourth part further uses the method of personal interview and comparative analysis to analyze the specific factors that lead to the generation of marketing channel problems.Finally,the full text summarizes and concludes,and puts forward a series of targeted improvement plans and measures according to the factors obtained by the analysis,which opens a new research perspective of marketing channel management for our present high-level development of education and training industry marketing channel management level is not high middle and high-level training industry,which not only enriche the case material of marketing channel management theory.At the same time,it has also made a contribution to building the EDP Center of XJ University into a famous non-academic talent training center in China.