Research On User Satisfaction Of Russian Online Education Platfor

With the change and renewal of the behavior mode of the participants in the education market,new forms of education appear.Online learning or hybrid learning mode combining online and offline provides good alternative learning opportunities for students who are limited by regions and time,and is more conducive to the expansion of education coverage.After more than ten years of development,Russian online education platforms have made certain achievements,but there is still a certain gap between them and users’ expectations.From the perspective of user satisfaction,this paper collects the experience data of online users by questionnaire survey,investigates the current situation of user satisfaction of Russian online education platforms,constructs a theoretical model of influencing factors of user satisfaction of Russian online education platforms based on technology acceptance model,S-O-R theory and customer satisfaction theory,and puts forward research assumptions.The empirical results show that perceived usefulness and perceived ease of use have a significant positive impact on user satisfaction and user willingness to continue using,while perceived risk has a significant negative impact on user satisfaction and user willingness to continue using;User satisfaction plays a mediating role in the relationship between perceived factors and users’ willingness to use,while users’ own factors play a moderating role in the relationship between perceived factors and users’ willingness to use.Based on this,this paper proposes strategies to improve the user satisfaction of Russian online education platforms from improving the usefulness and ease of use of online education platforms,establishing and improving the security mechanism of online education platforms,identifying user characteristics and accurately pushing,and increasing the publicity of online education platforms.