Research On The Acceptance Willingness Of University Students For Express Package Recycling

Nowadays,the express delivery industry has become an important growth point in China’s logistics market,The rapid growth of the express industry to people a lot of benefits,at the same time,the problems caused by express packaging are also worthy of our attention.Due to the improper disposal of express packaging,most of the express packaging is piled up in the garbage dump or directly incinerated,resulting in toxic gases and the loss of a lot of resources.Therefore,the recycling of express packaging should be strengthened to improve my country’s environmental protection level and reduce my country’s resource consumption.Whether express packaging recycling can be truly applied to life depends on the public’s acceptance of express packaging recycling,so it is necessary to study the acceptance of express packaging recycling.The reuse of express packaging is the trend of the times,Moreover,college students are the main group that buys express delivery and has a high cultural literacy.In summary,through reading the literature and following the relevant theories of social psychology,this paper combines the theory of planned behavior with the theory of normative activation and adds convenience factors to construct the model,and puts forward hypotheses about the relationship between the variables in the model.Valid sample data were obtained by designing,distributing,and recycling questionnaires,and using SPSS22.0 and AMOS23.0 to analyze the relevant data,including descriptive statistical analysis,reliability testing,model suitability testing,path analysis,and multi-group analysis.Through hypothesis testing,it is found that college students’ personal norms,attitudes,perceptual behavior control and convenience conditions for express packaging recycling have a positive and significant impact on college students’ willingness to accept;college students’ perceptual behavior control,consequence awareness and personal norms of express packaging recycling positively affect college students’ recycling attitudes;college students’ awareness of the consequences of express packaging recycling positively affects college students’ sense of responsibility;college students’ sense of responsibility for express packaging recycling positively affects college students’ personal norms.Finally,suggestions and countermeasures for express packaging recycling will be put forward in three aspects: students,universities and enterprise,strengthens the publicity of college students,improves the convenience of campus express packaging recycling,and enhances the improvement of express packaging by enterprises,etc.It is hoped that it can better promote the reuse of express packaging by college students.