Research On Competitiveness Evaluation Of Urban Sports Tourism Destination

At present,the concept of national fitness has been deeply rooted in people’s hearts,and the popularity of mass sports tourism has been heating up.After the 2022 Winter Olympic Games,the "Winter Olympics" effect continues to emerge.People’s demand for leisure,tourism and exercise is increasing day by day.There is a clear trend of the integration of sports and travel,and the consumption demand for sports tourism continues to expand.Therefore,as a new form of sports tourism industry development,sports tourism destination has become an important way to expand sports tourism consumption,and also provides new ideas for urban development in the post-epidemic era.It can be said that the development of sports tourism industry can not only help the public relax physically and mentally,enhance physical fitness and improve immunity,but also enhance industrial interaction and resource complementarity,play a positive role in the confidence of social and economic development,and become a strong driver of urban economic growth and an important engine for the healthy and sustainable development of the city.At the same time,the city as the advanced spatial form of urban development,its development is relatively mature,the study of urban sports tourism destination competitiveness,not only can highlight the city’s historical responsibility,but also conducive to the promotion of research results,has a strong representation and demonstration.Based on this background,this paper takes the mature theory as the research basis,takes the competitiveness of urban sports tourism destination as the research object,constructs the competitiveness evaluation index system of urban sports tourism destination.At the same time,taking Beijing,Shanghai,Guangzhou and Shenzhen as the object of empirical research,this paper analyzes the competitiveness level of sports tourism in each big city,and puts forward reasonable suggestions for the development of sports tourism,in order to achieve differentiation and high-quality development.At the same time,it also provides some references for other types of sports tourism destinations in formulating scientific and reasonable development strategies and sustainable development of cities.This paper draws on comparative advantage theory,competitive advantage theory,sustainable development theory,CR model and DK model,and uses literature,Delphi method,analytic hierarchy,questionnaire survey,mathematical statistics and other methods to put forward the two concepts of "urban sports tourism destination" and "urban sports tourism destination competitiveness",and clarify their connotation and extension.On the basis of following the construction principle and combining with the urban characteristics,the competitiveness evaluation model and evaluation index system of urban sports tourism destination are constructed,which includes three first-level indexes,namely direct competitiveness,indirect competitiveness and environmental support,12 second-level indexes and 38 third-level indexes.The linear weighting function method is adopted to form a relatively perfect evaluation system.In order to verify the rationality and scientificity of the evaluation index system of the competitiveness of urban sports tourism destinations,Beijing,Shanghai,Guangzhou and Shenzhen were selected for an empirical study,and the comprehensive index and relative ranking of the competitiveness of the four cities were obtained,so as to effectively compare their competitiveness levels.The empirical results show that Beijing performs well in various competitiveness indicators,ranking first with a composite index score of 54.49.Shanghai ranked second with a score of 48.61.Although affected by the epidemic,its rich sports tourism resources provide a broad prospect for the development of sports tourism in Shanghai.Shenzhen and Guangzhou ranked third and fourth with scores of 37.09 and 32.59,respectively.Their overall scores were basically the same,but there was still a certain gap between them and Beijing and Shanghai,and there was a large room for improvement.Finally,combining the characteristics and actual conditions of the four cities,starting from the three dimensions of direct competitiveness,indirect competitiveness and environmental support,this paper puts forward relevant opinions and suggestions for the shortcomings of sports tourism development in each city.