Study On The Phenomenon Of College Students’ Star Worship In The New Era

With rapid economic development and IT application,a more diverse and open cultural environment has been formed,providing more possibilities for people to emancipate their minds and develop their personalities.At present,the researches on star worship at home and abroad tend to the study of communication and journalism,and there are few researches on the analysis of the phenomenon of star worship of college students in the new era from the perspective of ideological and political education.After entering the new era,star worship of college students has become a more and more popular phenomenon,and star worship has become an important external expression form of popular culture,which makes the form of popular culture innovative in popularization and commercialization.Man is the carrier of culture and the entity choice of culture concretization,which is influenced by culture unconsciously and subtly.In recent years,the anomic behavior of college students in star worship and the consumption behavior caused by star effect have gradually become a hot topic of social discussion.In face of the increasingly extensive and profound influence of star worship on college students’ ideological behavior,physical and mental health,social economy and culture,it is of important theoretical and practical significance to understand the overall situation and development trend of college students’ star worship under the background of the new era.The paper is divided into five parts: the first part mainly introduces the research background,related concepts,research significance,the history and current situation of star worship phenomenon at home and abroad,the theoretical basis and methods supporting the research,the key and difficult points of the research and the innovation;The second part,as the key content of this paper,mainly adopts the questionnaire survey to investigate and analyze the phenomenon of star worship in the new era.Based on the questionnaire survey data,it researches and analyzes the internal correlation between the phenomenon of star worship in the new era and the thought and behavior of college students.The reasons for its formation from the aspects of individual "migration" and "compensation" needs,the integration and catalysis of capital and media,and the supply of the connection between culture and consumption.And to the new era of college students star worship phenomenon of the development of the investigation summary,summarizes its characteristics,types,functions and development trend;The third part discusses the influence of star worship on college students from both positive and negative aspects.The fourth part mainly introduces the reconstruction path of the phenomenon of college students’ star worship in the new era,and puts forward corresponding countermeasures to solve the problems and carry forward the positive effect in the process of college students’ star worship in the new era.The fifth part is the conclusion,which makes a summative comment on the content of the full text.The innovation of this paper is to analyze the phenomenon of college students’ star worship in the new era from the perspective of ideological and political education,combined with the existing research results,and try to put forward the reconstruction of college students’ star worship path from the four aspects of social forces such as individuals,universities,governments,media and social economic organizations.It is hoped that this phenomenon will not only be widely concerned and hotly discussed by society,but also be managed by integrating various forces to make it more adaptable to the needs of the Times.In a word,the academic circle has made a lot of achievements in the theoretical analysis and empirical research on the worship of young stars,but there are still some deficiencies in the research on the positive effect of the worship of stars on college students in the new era and the solution to its negative effects.Therefore,this study aims to promote the progress of relevant fields through the study of college students’ star worship,guide college students to pursue stars rationally and promote the solution of college students’ education management,campus culture construction,healthy growth and other problems,so as to establish correct ideas and promote the overall physical and mental development of college students.