Research On The Cultivation Of College Students’ Value Rationality From The Perspective Of Media Existence

With the profound change of the media,people’s way of thinking,behavior and communication have changed fundamentally under the influence of the new media,and media survival has become a common way of life.Under the living circumstances of media,the ideological and political education of college students is faced with new challenges: first,in the media society,western countries make use of capital advantages,discourse advantages and technological advantages.how to prevent and respond to the value induction of young college students in China? Second,under the guidance of instrumental rationality,college students’ subjective consciousness is weakened.in this situation,how to enhance college students’ subjective consciousness and self-consciousness so that they are not enslaved by technology? Third,under the circumstances of the popularity of popular culture and the rise of visual culture,how to guide college students to stick to their value foundation and not be hindered by various wrong trends of thought and vulgar culture? These problems have increasingly become the topic of the times in the work of ideological and political education in colleges and universities under the living circumstances of media.Fundamentally,the cultivation of college students’ value rationality is the reflection to respond to the above three major problems.For this reason,this paper takes "Media Survival" as the research perspective,historical materialism as the theoretical foundation,based on the relevant important expositions of Marxist classical writers,and uses the research methods of literature research,discipline integration,case analysis and so on.in accordance with the logical road of "theoretical interpretation-realistic grasp-law interpretation-strategy optimization",strive to crack the theory,examine the reality and understand the law.To explore the practical strategies for the cultivation of college students’ value rationality from the perspective of media survival,so as to provide a regular understanding and scientific path for the cultivation of college students’ value rationality.First,the theoretical explanation of the cultivation of college students’ value rationality from the perspective of media survival.The purpose of this paper is to clarify the theoretical problems of the cultivation of college students’ value rationality.First of all,it explores the theoretical direction provided by Marxist media view for this article from three angles: the instrumental nature of media,the change of the relationship between human and media,and the nature of media ideology.Secondly,through the analysis of the core concept of the cultivation of college students’ value rationality in the media survival,and then summarizes the connotation of the research problem from the essence,process and function three aspects.Finally,according to the support of the theoretical basis and the analysis of the theoretical connotation,the basic logic of the mainstream value construction media field,the mainstream value enabling behavior subject and the media field infiltrating value subject is constructed.Second,the realistic investigation of the cultivation of college students’ value rationality from the perspective of media survival.The purpose of this paper is to scientifically grasp the reality of the cultivation of college students’ value rationality from the perspective of media survival.This part will focus on three issues: first,through literature,data and case studies to analyze the positive results achieved in cultivating subject,carrier and content;secondly,from the three aspects of subjective perceptual tendency,media fragmentation and value heterogeneity,this paper analyzes the realistic resistance problems in the cultivation of college students’ value rationality from the perspective of media existence.Finally,it examines the cultivation of college students’ value rationality from the perspective of media survival,and summarizes the crux of the contradiction.Third,the law of cultivating college students’ value rationality in the perspective of media survival should be followed.The purpose is to combine the first two parts and summarize the regular understanding applicable to the research issues in this article.This section mainly summarizes the basic laws that should be followed in the cultivation of value rationality from three aspects: media technology,cultivation subject,and information content.The first is the value translation law of life education.From the perspective of media technology,the analysis includes three aspects: the value technology scenario simulation law,the value transmission multi terminal concurrent law,and the value circle barrier breaking law.The second is the value anchor law based on life.Starting from the subject of "person",the analysis includes the law of two-way interaction between subject and object,the law of satisfying individual needs,and the law of peer value infection.The third is that thoughts infect the law of value purification.The analysis includes three aspects: the red culture value setting law,the network thought dynamic real-time filtering feedback law,and the value clarification law under the interwoven heterogeneous culture.Fourth,the strategy optimization of the cultivation of college students’ value rationality from the perspective of media survival.The purpose of this paper is to put forward the optimization strategy to carry out the cultivation of college students’ value rationality from the perspective of media survival.As the foothold of this study,according to the analysis and summary of the above chapters,this part is mainly carried out from three aspects: first,starting from emotional narrative,integrating cultural resources in the three directions of consolidating mainstream values,refuting heterogeneous trends of thought and spreading red culture,and strengthening the value cognition of perceptual groups.The second is to expand the media matrix in the three main fields through the establishment of official platform,the creation of intelligent classroom and the deep circle of peers,so as to achieve accurate value supply;the third is to upgrade the mode of content communication according to the logic of media operation.The cultivation mode innovation is carried out through platform convergence,thematic push and information return feedback.