Research On The Influence Of Fans Culture On College Students’ Values In The New Era And Its Countermeasures

College students are the successors of the cause of socialism with Chinese characteristics and shoulder the great historical mission of realizing national rejuvenation.Their value orientation will affect the future Chinese society.College students are in the "jointing and booting stage" of the formation of values.In the new network era with high media empowerment,the energy and vitality of fans culture have been fully activated and released,penetrated into the daily study and life of college students in all directions,and become an important cultural environment affecting college students’ values.As a new cultural form,fans culture enriches the cultural life and spiritual world of college students in various forms;On the other hand,the irrational factors and negative contents also destroy the values of college students in the collision,and constantly weaken the guiding position of Marxism in ideology,which is not conducive to the growth of college students in the new era,and also brings new challenges to the ideological and political education in colleges and universities.Through investigation and interviews,it is found that the cognition and contact of college students to fans culture in Wuhan are different,and fans culture is of positive significance to college students’ value cognition,value identity,value practice and enhancing the penetration of mainstream culture.However,due to the hidden worries in the generation and development of fans culture,the lack of value recognition of the value subject to the guidance of college students’ fans culture and the imperfect cultural personality of college students,there are also some negative problems that lead to the fuzziness of college students’ value cognition,the utilitarianism of value choice,the vulgarization of value pursuit and the gamification of life attitude.The development of fans culture should not be a single negation.It should be actively guided and debugged to keep a moderate tension between wanton development and strict control,and find a balance point of reasonable guidance.To give full play to the positive role of fans culture in college students’ values,we should start from three aspects: value leading,education leading and self-exertion.By maintaining ideological security,standardizing the entertainment culture market and encouraging idols to cultivate morality and art,we will lead the fans culture to develop in the direction of conforming to the mainstream value principle;By broadening the idea of educating people in colleges and universities to create model idols,parents to pay more attention to idol worship of college students,and form a collaborative education mechanism linked by home and school society,we can build a multi-integrated education system of college students’ values;By establishing scientific and rational dialectical thinking,cultivating the aesthetic purport of elegant culture,strengthening the moral awareness of legal concepts and strengthening the ability of self-control and correction,To improve the subjective cultural personality of college students,help them actively filter out cultural dross and obtain value content in fan practice,and promote college students to become firm believers and active practitioners of socialist core values in the pluralistic space of fans culture,and strive to grow into qualified newcomers of the times who can take on great responsibilities.