From The Perspective Of Media Integration,Wushu Culture In ’Z Generation’ Research On The Propagation Force Of Groups

The report of the 20 th National Congress of the Communist Party of China emphasizes that ’ strengthening youth sports work,promoting the allround development of mass sports and competitive sports,and accelerating the construction of a sports power ’ is the goal and task of the party in the process of building a socialist modern power.Youth is prosperous,the country is prosperous,and youth is strong,the country is strong.As the main force of the current new generation of young people,analyzing the values,life attitudes and behavior patterns of the ’ Z generation ’ group from different perspectives plays an extremely important role in the inheritance and development of the national culture.So it is of profound theoretical value and practical significance to explore the group ’s current cognition of martial arts culture and the degree of spread of Chinese martial arts culture in the ’ Z generation ’group.Therefore,this study selects the ’ Z generation ’ youth group in Sichuan Province as the research object by means of sampling survey.Based on the theory of " micro theory of communication effect " and " three layers of Wushu culture," this paper considers the communication power of Wushu culture from three dimensions of cognition,emotion and behavior,constructs the micro theoretical model of Wushu communication power,and puts forward the evaluation index system of Wushu culture communication power.The evaluation index system of communication power consists of one target layer,three first-level indicators,eight second-level indicators and twenty-eight third-level indicators.In the model test stage,SPSS software is used to test the theoretical model of the evaluation index system of Wushu culture communication ability by factor analysis,principal component analysis and cluster analysis.The weighted linear sum method is used to calculate and synthesize the index of Wushu culture communication ability,and the grade division of Wushu culture communication ability index is put forward.The results of the study show that the overall average values of the comprehensive index,cognition index,love index and behavior index of the current martial arts culture in the ’ Z generation ’ group are 56.41 points,59.61 points,68.29 points and 50.06 points(full score 100),respectively.The level of martial arts culture communication is at five levels(low level).This paper uses difference analysis,correlation analysis and regression analysis to study the influencing factors of Wushu culture communication force in the communication characteristics variables such as communication subject.The results show that the cognition index,love index,behavior index and subjective evaluation level of Wushu culture communication force are affected by demographic factors and media selection to varying degrees.By summarizing the current situation of the dissemination of martial arts culture in the ’ Z generation ’ group,the author starts from a macro perspective and expands the surface with points.In view of the current situation of martial arts culture dissemination in the era of media integration,this paper discusses and analyzes the opportunities and challenges faced by martial arts culture dissemination in the context of media integration,and puts forward new mechanisms and new ideas for martial arts culture dissemination.