| Leisure consumption can not only help consumers improve themselves,develop comprehensively,and enhance their happiness,but also promote consumption upgrading and enhance the sustainability of economic development.Since the reform and opening up,China’s vacation system has gradually improved,leisure activities have become increasingly rich,and leisure consumption has increased year by year.However,women are still trapped in traditional gender roles and need to balance the dual roles of "housekeeping" and "housekeeping",so their employment performance and leisure time have not been fully released.Do two important factors,women’s income and time,limit their household leisure spending? This paper discusses the influence of gender role on household leisure consumption,and analyzes the specific influence mechanism.After combing the influence mechanism of gender role on household leisure consumption at the theoretical level,this paper uses the 2014 data of the China Household Longitudinal Survey(CFPS)to select a sample of married women aged20-55 who have the ability to work,and estimates OLS and Tobit regression of household leisure consumption expenditure,and empirically tests the influence mechanism,and then tests the robustness of the model by the substitution variable method,and solves the endogenous problem by instrumental variable method.The household income level was divided into three levels: low,medium and high,and heterogeneity was analyzed.The conclusions of this paper include:(1)traditional gender role perceptions can inhibit household leisure consumption;(2)The concept of gender roles affects household leisure consumption through women’s income level;(3)the concept of gender roles affects family leisure consumption through women’s leisure time;(4)The influence of gender role on household leisure consumption is heterogeneous in household income level.On this basis,proposals include encouraging the supply of domestic services to increase quality,and providing employment subsidies for women with low incomes.The possible innovation of this paper lies in linking the concept of gender role with consumer expenditure,sorting out its influence mechanism,and studying the influence of gender role on leisure consumption from the theoretical and empirical levels,which enriches the research in related fields.In the future,other pathways of gender role perception on leisure consumption can be further studied,as well as the impact of different family structures or family life cycles. |
