Research On The Influence Path Of Digital Media On College Students’ Knowledge Contribution Behavior

With the development of computer,internet,mobile communication and other technologies,emerging media emerge in endlessly,and the era of digital media has come.College students,as "digital natives",have active thinking logic and strong knowledge learning ability.They are new forces to promote knowledge production and development,and are also outstanding in adapting to the flood of changes in knowledge production methods.Knowledge learning is an activity closely related to the internal cognitive construction of individuals,and its value and meaning are often realized through continuous interaction with the outside world.In the era of digital media,the way,conditions and ways of knowledge acquisition of knowledge learners have also changed correspondingly,and their management process is also affected by technical conditions.Digital transformation has taken place at the two levels of logical thinking and practical operation,but it has slowly returned to the fusion path of physical reality and virtual reality in the surreal space and time extended by digital technology.In addition,There is no positive correlation between the expansion of the volume of knowledge and the improvement of the quality of knowledge,which has also become a hot issue in the fields of education,communication,knowledge management and other disciplines.In this regard,this study focuses on the reciprocal relationship between college students’ learning and knowledge,combs out the key influencing factors of college students’ knowledge contribution behavior under the influence of digital media,constructs the key path of college students’ knowledge contribution behavior,discovers the digital trend and specific characteristics of college students’ knowledge learning management,and puts forward specific strategies to improve college students’ knowledge contribution ability under the digital background,And then promote the transformation process of digital education and teaching in the field of higher education.From the perspective of education,communication,knowledge management and other disciplines,this study has carried out research work at both theoretical and practical levels with undergraduate students as the research object.In the theoretical research stage,it combs the connotation,characteristics and constituent elements of digital media and knowledge contribution,constructs a theoretical model of the influencing factors of university students’ knowledge contribution behavior,and explores the reciprocal relationship model between university students’ knowledge learning and knowledge production;In the empirical research stage,explore the practical path of college students’ knowledge contribution through digital media,and put forward the optimization suggestions for college students’ knowledge learning management and knowledge contribution ability.The full text is divided into six parts.The first part is an introduction,which describes the origin of the problem,the significance of the research,the summary of research at home and abroad,the research content and objectives,the research ideas and methods,the key and difficult points of the research,the innovation,and the definition of core concepts.The second part is the theoretical basis and practical background of this study.This part focuses on the digital survival theory,the technology acceptance theory model and the "cognitive-attitude-behavior" theory model,and builds a theoretical framework for further research work and promotes the research ideas.The third part is the construction of the theoretical model and the research hypothesis.This part determines the potential variables of the research based on the mature theoretical model through the literature research method,initially establishes the theoretical model of the influencing factors of college students’ knowledge contribution behavior,and puts forward the research hypothesis.The fourth part is the research,design and implementation,design the scale and conduct pre-research,modify and adjust it,and then distribute and recycle it.The fifth part is the analysis of the influencing factors model of college students’ knowledge contribution behavior and the presentation of research results.SPSS26.0 is used to carry out descriptive statistical analysis,difference analysis,correlation analysis and regression analysis on the data,and AMOS26.0 is used to analyze the paths included in the model,and to verify the research hypothesis.The sixth part is the research conclusions and suggestions,which mainly includes the sorting out of the digital logic characteristics of the knowledge learning management process of college students,and the suggestions for improving the ability of college students to use digital media to make knowledge contributions.This study found that there is a significant relationship between college students’ knowledge contribution behavior and technical support,metacognition level,academic attitude and perceived ease of use under the influence of digital media.First of all,the technical support represented by digital media has a positive and significant impact on college students’ knowledge contribution behavior,and has a positive impact on college students’ metacognition level and perceived ease of use.Secondly,the level of metacognition and academic attitude play a chain mediating effect in the process of technical support’s influence on contribution behavior,that is,external technical support first affects the metacognitive awareness and control of college students,then affects their academic attitude,and finally helps them make contributions to knowledge.Third,technical support has a positive impact on college students’ contribution behavior through their perceived ease of use of technology,that is,perceived ease of use plays an intermediary role between technical support and contribution behavior.Based on the digital transformation of higher education and the digital background of college students’ knowledge learning,this study combs out the digital logic characteristics of college students’ knowledge learning management,which are embodied as follows.The virtual and real coexistence of knowledge learning resource management,that is,the space-time concept of knowledge learning management and the extension of digital form of resource form and the combination and symbiosis of ontology;The digital twin of knowledge learning and cognitive management,that is,the interaction between college students’ metacognitive management and digital media technology;The technical mediation of knowledge learning attitude management,that is,the participation of digital media,shapes the academic attitude of college students.Finally,the goal is to improve the knowledge learning management level and knowledge contribution ability of college students under the influence of digital media.Suggestions are made from two aspects: the subjective cognitive structure and the external technological environment: First,to assist college students in forming their own element nurturing learning characteristics;Secondly,construct a dynamic cultivation matrix for college students’ element nurturing learning;Third,improve the digital transformation of "hard media" and "soft media" in higher education;Fourth,achieve ecological stability in the process of digital transformation of higher education.