Research On The Development Strategy Of The North Lake Ski Resort

The Beijing Winter Olympic Games were held in 2015 as scheduled,and China has also ushered in valuable development opportunities in ice and snow tourism.Relevant departments have successively launched the "Ice and Snow Sports Development Plan(2016-2025)","Ice and Snow Tourism Development Action Plan(2021-2023)","Fourteenth Five-Year" Culture and Tourism Development Plan" and other related documents,which have become This has become an important policy guarantee to promote the rapid development of China’s ice and snow,universities.In2022,the success of the Winter Olympics will be the tourist love of ice and snow sports rekindled,followed by the public demand for ice and snow tourism consumption is also rising,the vast market demand has laid a good development foundation for the development of ice and snow tourism.How to grasp market trends,seize market opportunities,how to promote the diversified development of ice and snow tourism,how to enhance the core competitiveness of enterprises,the development strategy of planning and selection play a key role.Beihu Ski Resort is located in the Yongji County area of Jilin City,has a unique natural advantage.The golden ski latitude is located between 40 degrees and 45 degrees,and only about one percent of the world’s developable mountains meet this latitude interval.Beihu Ski Resort is one of the first AAAA-class scenic spots in China,and the good quality of snow makes Beihu enjoy the reputation of "Powder Snow Vacation Paradise".North Lake ski resort has reached the level of international snow competition venues,has held the National Winter Games and the Asian Winter Games.However,with the continuous changes in the external environment of the industry,the development process of Beihu Ski Resort in the past six years has not achieved the expected profit target,and the net profit is still declining,and it is also facing also many development difficulties.This thesis uses the current situation of the ski industry and its development trend as a background,and uses strategic management theory to explore the development strategy of North Lake Ski Resort.Based on the analysis of the current situation of the company’s development,the paper provides an in-depth analysis of the problems in its operation and the deep-seated reasons for the emergence of the problems.After a comprehensive analysis of the company’s internal and external business environment,this thesis uses the SWOT model to analyze the opportunities,threats,strengths and weaknesses faced by the company.On this basis,the paper clarifies the overall development strategy objectives of the company,and accurately grasps the opportunities and challenges in the company’s development.And its development strategy is analyzed and evaluated accordingly.Finally,this thesis proposes that Beihu Ski Resort should take advantage of its own strengths,exploit external opportunities and consolidate its position in the highly competitive ice and snow business field.Based on this,a corporate development strategy and plan is constructed,clearly pointing out the definite positioning of the overall development strategy and the development goals.In the implementation phase of the development strategy,a corresponding implementation guarantee path is formulated for the current development stage of the enterprise and the actual situation of the enterprise development.