A Study On Public Sports Consumption Behavior And Influencing Factors In Xinyang City In The Context Of The New Crown Epidemic

In response to the COVID-19 outbreak,which broke out in late 2019 and quickly spread across the country,the General Administration of Sport of the People’s Republic of China has introduced "scientific fitness methods at home" in order to put people’s health at the top of the list,and "home isolation" and "home fitness" have become popular.Whether the awareness and concept of sports and fitness awakened by the public during the COVID-19 outbreak can continue to reach the daily life of the public,and then affect the sports consumption behavior and drive the increase of sports-related consumption,is the yardstick to measure the mass sports and fitness.Therefore,the research on the mass sports consumption behavior and its influencing factors in Xinyang City can find the problems in the mass sports consumption behavior in Xinyang City,so as to guide the public to establish the correct concept of sports consumption and cultivate healthy and good sports consumption habits.At the same time,it has a very important significance in the development of sports market strategy and the economic development of the sports industry in Xinyang City.In this study,the public sports consumption behavior and influencing factors of Xinyang city were taken as the research object,and the residents of Xinyang city were selected as the investigation subjects.Using literature method,questionnaire survey method and mathematical and statistical method,we conducted an in-depth analysis of the popular sports consumption behavior and influencing factors in Xinyang city under the background of the new crown epidemic,and the research results showed that:(1)Against the background of the novel coronavirus epidemic,the public maintains a more positive attitude towards the cognition of sports consumption.Compared with the "before" of the novel coronavirus epidemic,most of the public believe that sports consumption is a part of modern life and the cultivation of lifelong sports.It is a kind of pursuit of interest,catharsis of emotions,and daily expenditure to meet psychological needs.(2)Against the background of COVID-19,the motivations of mass sports consumption show a diversified state.There are significant differences between the motivations of mass sports consumption of different genders,different ages,different educational backgrounds and different incomes in terms of physical fitness,communication and learning needs,emotional regulation,stress relief and improvement of negative emotions.(3)In the context of the COVID-19 epidemic,the level of mass sports consumption showed an increasing trend compared with the "before" of the COVID-19 epidemic.There are significant differences in the level of mass sports consumption among different genders,different ages,different educational backgrounds and different incomes.(4)In the context of the COVID-19 epidemic,the mass sports consumption structure is relatively simple,mainly physical sports consumption,and a comprehensive and rational sports consumption structure has not been formed.There are significant differences in the mass sports consumption structure of different genders,different ages,different degrees and different incomes.(5)Against the background of COVID-19,the public’s recognition of the value and significance of sports consumption in their daily life has deepened.There are significant differences between the public’s recognition of sports consumption and lifestyle and the values reflected in daily life between the "pre-COVID-19" and the COVID-19 context.(6)Many factors that affect the mass sports consumption behavior in Xinyang City are mainly concentrated in sports consumption concept and consciousness,leisure time,economic income and professional technical guidance personnel.