| At present,our country has entered the all-media era of "everything is media".The all media era runs through the whole process of Ideological and political education with the advantages of "everywhere,everything and everyone uses it”,providing a new way to open ideological and political education for college students.In the era of all media,Marxist mass media view,ideological and political education structure theory and mass communication theory provide theoretical resources for scientifically grasping the law of ideological and political education for college students.Undoubtedly,compared with the traditional media,the ideological and political education of college students in the era of all media presents the characteristics of pluralistic integration of educational subjects,deep integration of educational objects,high integration of educational intermediaries,and comprehensive integration of educational environment,which brings the advantages of multi-directional interaction between educational subjects and objects,the increasingly high participation enthusiasm of educational objects,the rich and vivid presentation effect of educational intermediaries,and the infinite expansion of the scope of educational environment.We should also note that there are many challenges in improving the ability and quality of educational subjects,broadening the cognitive vision of educational objects,giving play to the system function of educational intermediaries,and optimizing the elements of educational environment.To improve the effectiveness of Ideological and political education for college students in the era of all media,we should take the effective integration of ideological and political education and all media as the support point,follow the trend,and actively seek for integration.As for the subject of ideological and political education of college students,we should constantly consolidate their comprehensive quality,improve the ability of political guidance,and highlight the effect of collaborative education by strengthening the construction of the teaching staff of ideological and political education of college students.Accurately grasp the endogenous needs of college students,constantly improve the ability of college students to identify complex information,guide college students to break the barriers of the circle,constantly expand their cognitive vision,firm their ideals and beliefs;Improve the supply level of educational content,promote the transformation and upgrading of educational methods,promote the integrated development of carriers,and give full play to the ideological and political education function of various intermediaries;Moreover,attention should be paid to the governance of public opinion environment,strengthen the linkage of the space-time environment,and create a good media environment for the ideological and political education of college students.Through the implementation of the above measures,the important variable of all media will be transformed into the maximum increment to improve the effectiveness of ideological and political education of college students.Of course,the integration of the allmedia era and college students’ ideological and political education is not achieved overnight,which needs our continuous attention to explore more targeted and effective measures to break through. |
