Research On Fitness Information Help Behavior Of Sports Virtual Community Users

With the rise of fitness apps and fitness content communities,more and more people use fitness information disseminated in cyberspace to obtain relevant information,change exercise habits and lifestyles.The pleas for help in cyberspace is a typical manifestation of the lack of real resources or the lack of access to resources.As a kind of "fun community",the virtual community is of great significance for studying the help-seeking behavior of network users.Based on the user’s help behavior for fitness information,this study analyzes the user’s request for help for fitness information in the current sports virtual community,analyzes and summarizes the problems existing in the process of fitness knowledge dissemination through feedback content,and then provides corresponding countermeasures and suggestions for promoting the benign and coordinated development of the virtual community.Based on this,in the statistical analysis of 8339 effective theme posts(between October 25,2004 and December 20,2021)published by a total of 5365 users in the four virtual communities of Baidu Tieba,Hupu Sports,Zhihu and Keep through quota sampling,the following results were found: Help-seeking behavior occupies a certain scale in different types of sports virtual communities,and the continuous discussion time of users on help-seeking posts is significantly longer than that of other types of topic posts.More men than women are asking for help.Compared with other types of users,the overall community level of helpers is low,and the initial level is more common.The overall degree of effective feedback received by the fitness information help is higher,but the effective feedback obtained in terms of the selection of fitness equipment,fitness venues,fitness companions,and fitness coach resources that the helper pays more attention to is low.The number and effectiveness of the request for help feedback depends on the type of content of the request and the detail of its description,the time span of the discussion,and the individual characteristics of the person asking for help.Through survey statistics and case analysis,the problems in the online help-seeking behavior and process of sports virtual communities are: 1)the initiator of the call for help: there are problems such as incomplete content elements,inaccurate help delivery area,and unclear expression of help intention;2)help feedback party: there are problems such as untimely feedback,wide span of views,and low content quality;3)rumor problems such as fitness pseudo-knowledge and the simplification,one-sidedness and alienation of correct information.And then the following conclusions are drawn: 1)The fitness information help is a true reflection of the imbalance between supply and demand of sports public information services.On the one hand,it is reflected in the insufficient supply of information service content,on the other hand,it is reflected in the insufficient imbalance in the information service object;2)the physical characteristics of fitness knowledge promote the transformation of fitness guidance from "general" to "special" at the operational level;complete the transformation from "scientific" to "practical" at the theoretical level;complete the transformation from "extensive" to "refined" in the supply mode;3)The help party of fitness information,Feedback parties and problems in the process of knowledge dissemination urgently need to be guided and regulated by the establishment of relevant systems in sports virtual communities;4)Sports virtual communities lack the extensive participation of diverse groups in information governance,and there are a large number of informal and non-institutionalized compulsory control methods in governance methods.According to the conclusions obtained,the following suggestions are proposed: 1)enrich the supply channels of fitness information and promote "refined" supply;2)use celebrity effect communication strategies to improve public fitness literacy;3)innovate the virtual community management model to encourage the participation of multiple subjects;4)refine the community content distribution mechanism and divide the information receiving subjects.