Research On The Communication Strategies Of British Football Culture

In the current sports industry chain of digital media,the English Premier League stands out in the competition of global media sports by virtue of its strong local cultural foundation,active media technology layout,prosperous media business market and strong media discourse.The sports event with the widest coverage of users and the greatest influence in the world.Regardless of the anti-discrimination initiatives in the UK or the"human rights complaints" in the World Cup in Qatar,the British football culture with the English Premier League as its core does not shy away from the tense "ambiguous relationship" between sports and politics during its operation.Relying on strong commercial and cultural influence,actively carry out functional communication at the internal level and competitive communication at the external level.This research takes the English Premier League as the core of the British football culture as the research object,through the method of text analysis and participatory observation research,specifically study the four-level of British football culture communication subjects with the Premier League and its clubs,the Football Association,the British government and the British media.The research focuses on the global communication strategies in terms of media technology,commercial market,and media narrative of the British football culture.The research finds that thanks to the existing football cultural heritage,the English Premier League has achieved the promotion of football culture communication and influence through the active layout and application practice at the media technology level;through the management,production and sales at the media industry level The innovation has realized the monopoly of the dual competition pattern of football culture and media sports industry;through the conscious cultural construction at the level of media narrative,the intervention of social issues and the dissemination of political discourse,it has realized a public cognitive image beyond the scope of sports.The functions of shaping,public opinion guidance,and national discourse hegemony.As the "Other" in international sports communication and the world media sports market,it is necessary to take the practical experience of British football culture communication as a "stone from another mountain",combine the problems encountered in the current football culture communication practice and explore the football culture communication strategy plan with Chinese characteristics.