Research On The Organization And Service Guarantee Of The Opening Ceremony Of The 14th National Games

As an important symbol of the beginning of the event cycle of the National Games,the opening ceremony is of great significance for highlighting the regional cultural characteristics,displaying the achievements of urban construction in the new era,and driving the development of the regional tourism industry.Scientific and reasonable organizational settings and comprehensive service guarantees can effectively improve the efficiency of opening ceremony performances.Based on the general system theory and the SWOT-PEST model,this study adopts the method of literature materials,expert interviews,and field inspections to systematically study the organization and service guarantee of the opening ceremony of the 14 th National Games,in order to provide information for future sports events of the same category.The opening ceremony performance provides reference.research shows:(1)The basic principles of organization and management of the opening ceremony performances of the 14 th National Games are not static,but a dynamic process.On the basis of following the basic principles,they must also conform to the changes in social background and the development of the times,and adapt to the The development of social environment and public crisis.(2)The service guarantee department for the performance of the opening ceremony of the 14 th National Games is perfect.Under the overall governance of the government,the coordination and cooperation of all parts ensure the successful holding of the performance of the opening ceremony of the 14 th National Games.The service guarantee team in the opening ceremony of the 14 th National Games mainly includes five functional teams: service personnel guarantee,performance venue guarantee,performance material guarantee,traffic guarantee,and environmental safety guarantee.The opening and closing ceremonies headquarters has established a cross-professional linkage working mechanism.Under its unified dispatch and command,various guarantee work has been effectively completed,ensuring the maximum benefit of the value of human resources in the opening ceremony performance task service.(3)SWOT-PEST analysis of the advantages,disadvantages,opportunities and threats of the opening ceremony performance of the 14 th National Games shows that the organization management and service guarantee construction of the opening ceremony performance of the 14 th National Games should incorporate diverse social groups.Participate in the opening ceremony performance,strengthen the implementation of the national fitness plan,the development strategy of healthy China and sports power;with the concept of frugal development,strengthen the construction and enrichment of the cultural connotation and development value of the opening ceremony performance of the 14 th National Games,and at the same time intervene in scientific and technological means to carry out the opening ceremony style exhibition activities,publicize the mission of sports,and innovate the spirit of the times.The strategic positioning is to make up for the disadvantages through the development of internal and external possible opportunities for the opening ceremony of the 14 th National Games,and gradually transition to social forces as the main participant in the opening ceremony of sports activities under the leadership of the government.(4)The research on the opening ceremony performance of the 14 th National Games found that a sound special policy for the opening ceremony performance is the macro-environmental guarantee to ensure the smooth development of the event;the digital platform for the organization and management of the opening ceremony performance is an important means to successfully realize the opening ceremony performance;standardized management mode It is the monitoring mechanism of the opening ceremony performance organization;the third-party market is the core coordination force of the opening ceremony performance of large-scale events;the intrinsic value of the opening ceremony performance is the spiritual connotation and cultural quality of the opening ceremony.And make the following recommendations:(1)At present,the number of special studies on the organization and service guarantee of the opening ceremony performance of the National Games is relatively small.The existing studies mainly focus on the content,form,stage design,application of scientific and technological means,and cultural value dissemination of the opening ceremony performance..Therefore,more extensive and in-depth research is needed on the organization and service guarantee of the opening ceremony performances of the National Games or other large-scale sports events.(2)The opening ceremony performance organization of large-scale events should build an emergency prevention and control mechanism,ensure that there are plans for possible emergencies,learn from experience and lessons,and insist on preventing problems before they occur,so as to ensure the smooth and successful holding of the opening ceremony performances.(3)The organization and service of the opening ceremony performances of large-scale events should adhere to the establishment of a cross-professional linkage working mechanism for unified dispatch and command.Especially for the development of large-scale events with rich resources,high specification levels,and great significance,it is necessary to adhere to overall governance and establish a global and systematic view to ensure the effective completion of various service guarantees.(4)Strengthen policy improvement and mechanism feedback,establish a scientific and standard organization and management system,lay a practical and theoretical foundation for the organization and service guarantee of the opening ceremony performances of large-scale sports events in the later stage,minimize the risk probability,and ensure the performance environment.Ecological health.