Study On The Influencing Factors Of Behavioral Intention Of Continuous Learning In Virtual Experiment Environment

With the continuous innovation of The Times,the emerging technology has created opportunities and challenges for the advancement and reform of education.All circles of the country attach great importance to the deep integration of information technology and education and teaching.Virtual simulation experiment has become an important breakthrough to reform traditional experimental education.Whether virtual experimental education can effectively improve education and teaching,promote students to improve learning efficiency and results has become a concern of the problem.The application of virtual reality technology in experimental education is bound to go through the process of learners’ use,acceptance and willingness to use it,which determines to a large extent whether virtual simulation experiment can successfully play its real utility and large-scale promotion.In view of this,it is necessary to understand the key factors influencing learners’ intention to use continuously under the virtual experimental environment.What are the effects of relevant factors on learners’ intention to continue using? This study focuses on the platform of virtual experiment system in colleges and universities to master the specific design of virtual experiment,as well as the behavioral tendency and willingness of college students.This paper puts forward the relevant factors that affect the continuous use intention of college students in the virtual experiment environment,and verifies the relationship between the influencing factors and the continuous use intention,so as to provide a basis for the formation of strategies to improve the efficiency of virtual experiment education.In this study,virtual experiments and domestic and foreign literature on persistent use intention were firstly reviewed,and combined with the study of learning attributes and the connotation analysis of persistent behavior intention,the measurement indicators of persistent use intention in this study were defined.Based on the TAM3 theoretical model and the relevant learning theory of virtual experiment,it is planned to divide the influencing factors into three levels,namely,individual dimension,environment dimension and individual and environment dimension,following the logical thinking of "participation stage--psychological cognition--behavior judgment".An empirical study was conducted on 385 college students from Nantong University,Nanjing University of Aeronautics and Astronautics and Nanjing University of Posts and Telecommunications in Jiangsu Province.Quantitative research method was used to explore the relationship between influencing factors and intention of continuous use.The theoretical model was perfected by means of test modification,formal distribution,reliability and validity test,structural model building and modification of the questionnaire.The results are as follows: First,perceived ease of use,perceived usefulness,psychological satisfaction,platform support,social impact,sense of self improvement,interest in learning,achievement goals and sense of computer efficacy all have significant impact on the intention to continue using;Secondly,perceived ease of use,perceived usefulness and psychological satisfaction can be used as mediators.Third,in the two-factor mediating model of social influence and intention of continuous use,perceived usefulness and psychological satisfaction were used as two mediating variables respectively,and the mediating effect was valid,but there was no significant difference between the two.Fourthly,in the multi-factor mediation model of platform support and continuous use intention,perceived usefulness,perceived ease of use and psychological satisfaction were used as the mediating variables,and the mediating influence of perceived ease of use was greater than that of perceived usefulness and psychological satisfaction.Finally,the significant positive effect of perceived ease of use on perceived usefulness of virtual experiments was overturned.Through theoretical analysis and empirical research,this study proved the effect of learners’ intention to use in virtual experiment environment.Based on relevant theoretical support and survey data,targeted strategies and suggestions were proposed to improve learners’ experiment efficiency in virtual experiment environment.