Research On The Construction Strategy Of The Discourse Power Of Network Ideological And Political Education In Colleges And Universities

Following the full-featured Internet access in China in 1994,the two-way and double interaction of social networking and network socialization has profoundly and extensively affected the all-round and multi-level changes in the economy and society,reconstructing and giving birth to new social structures and social form.In this context,as an effective extension and network form of ideological and political education in colleges and universities,network ideological and political education in colleges and universities came into being and developed rapidly.The thinking structure,cultural literacy,and political concepts of more than 40 million college students in China are deeply influenced by the Internet.They not only rely on the Internet to obtain information and knowledge,but also use the Internet to establish their cognition of the outside world,their way of living and communication.,way of thinking and way of life have all been deeply stamped on the Internet.Therefore,how to effectively improve the effectiveness of online ideological and political education in colleges and universities,and effectively play its unique role in establishing morality and cultivating people in colleges and universities,has become an important issue of the times that colleges and the country and society are highly concerned about and must face.At the level of theoretical research,the in-depth development of the Internet age has brought many opportunities and challenges to the research of ideological and political education in colleges and universities,and it is urgent to continue to explore and innovate from the perspective of research.As the natural carrier of ideological and political education,with the rapid development of the new form of network ideological and political education in colleges and universities,the right to speak is introduced into the research field as a new research perspective.It is undoubtedly an important theoretical topic to conduct a comprehensive and in-depth exploration of educational discourse power as a special proposition,and try to construct this new theoretical paradigm.As a major theoretical proposition,the discourse power of network ideological and political education in colleges and universities should adhere to the theoretical guidance of Marxism,refer to the theory of ideological and political education in colleges and universities,and learn from the theoretical essence of Western discourse power,define academic concepts,and lay a theoretical foundation.On the basis of this research,the discourse power of network ideological and political education in colleges and universities is analyzed from the multiple dimensions of historical evolution,value analysis,and reality.This rationale,from a historical perspective,can show the influence of the Internet on the discourse power of ideological and political education in colleges and universities;from a relational category,it can reveal the use value of the discourse power in college ideological and political education;New fields,new forms,and new forces brought about by the right to speak.On this basis,using the method of dialectical analysis,it is not difficult to see that the current discourse power of online ideological and political education in colleges and universities still has many problems such as the need to update the concept,the depth of integration is not enough,the form has not yet been formed,and the effectiveness needs to be improved.In response to such a predicament,based on the systematic complexity of the discourse power of network ideological and political education in colleges and universities,a combination of literature research method,field investigation method and interdisciplinary research method is used to reveal the problem of discourse concept from the double subject level,and explore the discourse concept from the communication environment level.Integrate the problem of depth and morphological representation,and comprehensively explain the problem of effectiveness from the level of propagation law.Based on the previous research,this paper comprehensively proposes four construction strategies: integrating political discourse,classroom discourse,academic discourse and other types of discourse to reconstruct the discourse system;building a mobile network platform to realize technologically empowered discourse processing,discourse dissemination,Discourse inspection;follow the rules of network communication to achieve implicit expression,accurate push,efficient and fast network communication;collaborate with colleges,teachers,and students to improve discourse ability.