Research On The Communication Capacity Construction Of Think Tanks In Local Universitie

Think tank is the carrier of human wisdom and thought and plays an extremely important role in the construction and development of various countries.The university think tank is an important part of the think tank.It is an organization that relies on the platform of the university,makes use of the intellectual resources of the university,and takes policy research as its main function.It is the combination of the think tank and the university.The communication power of the university think tank refers to the ability of the university think tank to transmit information to the communication object through various communication means.It is the combination of hard power and soft power.The hard power is reflected in the facilities and organizational structure of the university think tank,while the soft power is reflected in the communication subject,the communication concept,the communication means and the way to guide the audience.Local university think tank is a new force of Chinese think tank,and the research on the construction of communication power of local university think tank is a new field.The think tank of Guizhou University has accumulated some experience in communication: it submits internal references according to the decision-making needs of the provincial party committee and government,maintains close relations with various news media,disseminates research results through monographs and journals,and makes good use of conferences to disseminate China’s voice.However,the think tank of Guizhou University has not fully integrated the communication subject and the communication media,failed to take the audience demand as the guidance of the communication content,and the communication effect is not ideal,which restricts the full play of the functions of the think tank such as strategic research,policy advice,talent training,public opinion guidance and public diplomacy.Think-tank,based on the theory of integrated marketing communications,local colleges need to implement the "integration,diversity,interaction and service,dialogue," the concept of integrated marketing communications,face to face with the problems and deficiencies,fully absorb domestic and foreign well-known think-tank,especially the successful experience of famous universities think-tank spread,integrate multiple transmission and multiple media,audience demand oriented communication content,Carry out evaluation of communication effects,further enhance the communication power of think tanks,and constantly expand their influence.