Research On Female Media Image In Xiaohongshu Under The Vision Of Consumer Culture

With the progress and development of society,contemporary women have acquired different characteristics of The Times.They have gained unprecedented development space and expression power with the help of consumption,and have fully demonstrated it through the new media platform.It can be said that the new media platform has become an important position for contemporary women to show themselves,and thus it has formed a new media female media image with more characteristics of The Times,and has an influence on contemporary culture and female groups to a greater extent.This study analyzes the presentation of female media in the new media platform,its significance and influence from the perspective of media culture.Therefore,xiaohongshu platform,which is most closely related to consumer culture,was selected as the research sample,and the answer was obtained through the detailed analysis of the female media image in its platform.Since the article analyzes the image of female media from the perspective of consumption culture,the article first expounds the relationship between women and consumption culture,showing the internal connection between consumption and women,the consumption cultural background of women and the cultural significance of consumption to women.The next article analyzes —— Xiaohongshu,a new media platform that is most closely connected to the female public and consumer culture.Because the Xiaohongshu platform has the dual attributes of new media and new consumption,and the platform is closely connected with women,so the Xiaohongshu platform has the typicality and representativeness of analyzing the female media image of the new media platform from the perspective of consumption culture.Therefore,the article focuses on the analysis of the Xiaohongshu platform,in order to provide a reference for understanding the medium image presentation of Xiaohongshu women in consumer culture.Article from three aspects: female content text,female image type and image perspective to analyze the female image construction of little red book platform,think although the platform of female image under the influence of certain capital power,but little red book female image more beyond and liberation characteristics: "life" pass let women redefine life,diversified female image means that women have more rich social connotation,image beyond more explain the awakening of female self will.At the same time,the new media technology has undoubtedly fulfilled the will expression of contemporary women,and plays a role in promoting the presentation of the female image of Xiaohongshu.The female image of Xiaohongshu shows the power and development space given to women by consumption in the new era,and consumption is of more social significance to women.Next,the article of small red book female image positive significance and negative influence respectively,on this basis,the article of little red book female image reflects the consumption culture and new media space,think that the intersection of consumption and new media has certain inevitability,the consumption culture in the new period should be dismissed and viewed dialectically.