| With the development of society,China’s population has made significant progress in all aspects of health,cultural quality and skill level.The rise of population health makes people have longer life expectancy,better medical conditions and higher physical quality,In order to alleviate the longer-term pension pressure and enjoy the risk sharing of medical expenses brought about by the improvement of people’s health status,it can be said that these ideological changes have played a positive role in promoting the development of China’s life insurance market.With the improvement of China’s population cultural quality,residents have a more thorough understanding of insurance knowledge and a significantly strengthened awareness of insurance,The aforementioned enable China’s insurance products demands to grow both rapidly and healthily,therefore,the premium scale obtains a continuous improvement in the market of China’s life insurance.As can be seen from the insurance statistical yearbook,China’s insurance industry has achieved rapid development.The personal premium income,which accounts for the highest proportion in the insurance scale,continues to increase,and the personal premium scale is large.This is because China’s population base is large.In terms of premium density and premium depth,the depth and density of China’s insurance are lower than the international average level.Based on the existing literature,lack of literature is noticed on the overall consideration of population quality characteristics in related research on the demand of population characteristics for life insurance.Under this circumstance,based on the view of population quality characteristics,this paper constructs a regression model for the inter provincial panel data ranged from 2007 to 2019,and studies the three quality characteristics’ influence on population health,cultural quality and skill level on the development of the life insurance market,hoping to find a new path to promote the development of China’s life insurance market,From the perspective of theoretical and empirical analysis,this paper puts forward some referential suggestions.Firstly,this paper analyzes the current situation,and analyzes the three dimensions of population quality characteristics and the scale,depth and density of life insurance market: 1 In recent years,in the case of population aging,the mortality rate is basically stable,the number of beds in medical and health institutions shows a rapid growth trend,and the growth rate is gradually expanding,which proves that the health status of China’s population is developing positively.2.Under the influence of the guiding ideology of rejuvenating the country through education,the state’s investment in education continues to expand,people’s cognition of education continues to change,China’s education level continues to improve,the illiteracy rate continues to decrease,and the people’s cultural quality has made significant progress.In 2019,the proportion of people aged six and above with college degree or above in China will expand to three times that in 2002.3.Compared with 2007,the number of R & D projects in China in 2019 has increased by more than 4 times,with a large growth range.China’s skill level has been continuously enhanced at a fast speed and its scientific and technological strength has been continuously improved.4.The increase of life insurance premium income has a good momentum,in which the share of life insurance is gradually declining,and this share is mainly replaced by health insurance.However,from a global perspective,the density and depth of life insurance in China are significantly lower than the global average,which shows that China’s insurance coverage is low and people pay insufficient attention to it,It also shows that China’s insurance market has broad prospects and great development prospects and development space.Then,this paper expounds the influence mechanism of population quality characteristics on life insurance demand from a theoretical perspective: 1 The improvement of population health affects the demand of life insurance market from three aspects: the extension of life expectancy,the increase of pension demand,the improvement of medical conditions,the improvement of cost sharing demand for overcoming diseases,the improvement of health awareness and the change of pension concept.2.The improvement of population cultural quality affects the development of China’s life insurance market from three perspectives: more comprehensive acquisition of insurance knowledge,improved income level,strengthened ability to pay premiums and changes in family conditions.3.The skill level of the population affects the development of the life insurance market from two aspects: the security of all aspects of residents’ life brought by scientific and technological progress and the preferential policy guarantee of scientific research talents.The empirical part of the model regression includes not only the national total sample regression,but also the regional sub sample regression.The results show that:1 The health status of the population will play a positive role in stimulating the demand of the life insurance market in a country or region,which is used to reflect the mortality(die)and the number of beds in medical institutions per 10000 people in a country or region,regardless of the total sample model regression The results of the regional sub sample model regression or the model regression after replacing some variables are basically the same,that is to say,the lower the mortality and the better the medical and health conditions in a country or region,the more ideal the health status of the population in the region,and the stronger the demand of the life insurance market.2.The cultural quality(EDU)of the population will have a positive impact on the market demand for life insurance in a country or region.After the cultural quality of the population in a country or region is generally improved,the cognition of life insurance will be more comprehensive and the insurance awareness of risk avoidance will be stronger,The high income brought by higher education will improve and protect their consumption ability in life insurance premiums.Therefore,for the whole domestic environment that attaches importance to education,the life insurance market has great development potential.3.The skill level of the population will restrain the demand of the life insurance market in a country or region.This is because the higher the level of scientific and technological skills of a country or region,the higher the safety factor will be,and the residents will have less concern about the occurrence of accidents,which will reduce their thirst for life insurance products.For getting used to the continuous growth of China’s scientific and technological ability,food safety,travel safety and other fields,The life insurance market needs to provide more targeted and innovative products.According to the aforementioned findings,this paper draws a conclusion focused on three parts:1 First From the perspective of the government,we should pay attention to the health status of residents,enhancing medical caring environment and building healthy conditions,increase education investment,improve the national awareness of insurance,publicize scientific insurance knowledge to residents,guide residents to achieve rational insurance consumption,do a good job in macro-control,and narrow the development gap between regions.2.From the perspective of insurance industry regulators,we should pay close attention to the development status of the insurance industry,intervene in time when necessary,adopt different regulatory policies by regions,coordinate the stable and healthy development of the domestic insurance market,severely crack down on non-standard behaviors,and effectively safeguard the legitimate rights and interests of the insured.3.From the perspective of insurance companies,we should learn insurance knowledge,improve residents’ awareness of insurance,improve the depth of products,withdraw from new life insurance products,do a good job in the industrial chain of life insurance industry,improve the security system,improve the service level of insurance industry,and build a talent team.I believe that with the joint efforts of all parties,China’s life insurance industry will achieve more positive and healthy development and provide a more sound guarantee for the lives of Chinese residents. |
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