Research On The Development Of Sports Tourism In Henan Province Under The Background Of Consumption Upgrading

More than 40 years of reform and opening up,China’s residents’ life has evolved from just seeking food and clothing to exquisite step by step,the national consumption level,consumption structure,consumption concept and other levels gradually present new features of the industry,consumption upgrade has become a new wave of national social and economic development.As the national consumption structure continues to optimize and upgrade,the tourism consumption market continues to develop and improve,and the traditional single tourism development model cannot fully exploit the potential of tourism development to meet the national demand.Sports tourism is one of the important contents of consumption upgrading and has become a new hot spot for economic growth.On this basis,we study the development of sports tourism in Henan Province under the background of consumption upgrading,explore the problems,provide some inspiration and suggestions for the development of sports tourism in Henan Province,so as to cultivate new hot spots of economic growth and enhance the comprehensive development capacity of Henan Province.Taking consumption upgrade as the background of the development,we firstly analyze the interaction between consumption upgrade and sports tourism,and explore the characteristics of sports tourism development in Henan Province under the background of consumption upgrade.Secondly,we analyze the basis of consumption upgrading in Henan Province through three aspects: policy,residents’ income and consumption,and tourism turnover.Based on the representative projects of sports tourism in Henan Province,the overview of sports tourism in Henan Province is analyzed.After that,the consumption characteristics of sports tourism tourists in Henan Province are analyzed by taking them as the survey objects.Combined with the case study to explore the constraints and strategies of sports tourism development in Henan Province under the background of consumption upgrading.Research findings are as follows.(1)Consumption upgrading and sports tourism development are closely related;consumption upgrading is the economic basis for sports tourism development,and sports tourism is a major development driver to promote consumption upgrading,and the two interact and influence each other.In different development backgrounds,sports tourism development characteristics are different.Sports tourism development in the context of consumption upgrading is characterized by further integration and development of sports and tourism,rising demand for sports tourism,rising quality of sports tourism products,and rising added value of sports tourism.(2)At present,the distribution of sports tourism projects in Henan Province is uneven,mainly in the northern and southern regions of Henan Province.The western region is less distributed,and the central and eastern regions are basically non-existent.In terms of city location,it is mainly concentrated in four prefecture-level cities,namely,Jiaozuo,Zhengzhou,Luoyang and Xinyang.From the viewpoint of mountain ranges,the representative projects of sports tourism in Henan Province are mostly distributed along the mountain ranges,which basically matches with the topographic map of Henan Province.(3)The sports tourism consumption market in Henan Province has the following characteristics:Sports tourism tourists in Henan Province are mainly working females in the province aged 25-40 in urban areas.Leisure and entertainment,stress relief and physical fitness are the main tourism purposes.Participatory sports tourism is more involved.Most tourists prefer 2-4 days of sports tourism activities during winter and summer holidays,with more elderly and children traveling on normal weekdays.Visitor consumption is mainly direct tourism consumption,with low consumption levels and slow upgrading of consumption structure.(4)On the whole,the development of sports tourism in Henan province still has the following development difficulties: Sports tourism projects in Henan province are mostly distributed along mountains,relying on the local development of mountains and ancient towns,which requires higher level of infrastructure development.Some scenic spots still have backward infrastructure and other practical problems.Compared with other provinces and cities,the competitiveness of natural sports tourism resources and humanistic sports tourism resources in Henan province is in a weak position and lacks the characteristics of sports tourism products.In addition,there are also problems such as lack of sports tourism talents,which is not conducive to the development of sports tourism in Henan Province.The following recommendations are made for the development of sports tourism in Henan Province.(1)Based on the background of consumption upgrade,promote the restructuring of sports tourism in Henan.Need to focus on demand-side management to expand domestic demand,promote the upgrading of sports tourism consumption,and promote the supply-side structural reform to accelerate the upgrading of sports tourism structure in two aspects.(2)Relying on the special resources of Henan,strengthen the development of sports tourism in Henan.Need to green development as the premise,to protect the development of Henan sports tourism resources,to highlight the characteristics of the goal,to promote the construction of Henan sports tourism brand,to market demand as the guide,to cultivate sports tourism economic growth hotspots three aspects to start.(3)Committed to safeguarding the development of people’s livelihood and improving residents’ sports tourism expenditure.Need to launch consumption measures to stimulate residents’ consumption potential,improve infrastructure construction,improve the quality of tourists’ travel,and implement the normal prevention and control of epidemics to ensure the safety of residents’ travel in three aspects.