Path Analysis Of Emotional Communication In Public Opinion Crisis Events

The rise of digital media technology has brought a new spectacle to the modern network society.The public is more willing to pay attention to emotionally expressed content and dismiss factual information,thus constructing a post-truth dissemination pattern,and the transformation of emotional narrative has repeatedly promoted Gathering and carnival of all kinds of people online or offline.Contradictory public opinion crisis events are the most likely to trigger emotional dissemination,resulting in emotional imbalances in cyberspace,and bringing various governance problems to the online environment and even the real environment.Based on this,this paper takes public sentiment as the research object to explore the dissemination mechanism of sentiment in public opinion crisis events,including the dissemination path,dissemination effect and strategies of how to reduce negative impacts.When studying the path of emotion transmission,emotion transmission is divided into three stages: emotion generation stage,emotion diffusion stage,and emotion resolution stage.Among them,during the generation period of public emotions,personal emotions are stimulated by the stimulation of public opinion crisis events and share emotions along the personal social network,and similar emotions are continuously aggregated to form group emotions.At this time,the public mood is not calm,and negative emotions dominate;in the period of emotional diffusion,the details of public opinion crisis events are constantly added to make the public mood continue to calm down,and the public mood becomes more rational with the deepening of personal opinions;During the dissolution period,public sentiment will be transferred with the emergence of new crisis events,but emotional transfer does not mean that emotions will not reunite again.Only when the crisis event is completely resolved,the public’s negative emotions will be dissolved and emotions will spread.That’s it.In the process of mutual evolution of public opinion crisis and emotional communication,on the one hand,public opinion crisis is the source of stimulation for emotional communication.Without the emergence of crisis,emotions will not be stimulated.On the other hand,emotion is the main driving force for the outbreak of public opinion crisis events,which promotes the continuous evolution of public opinion crisis events to the next stage.Moreover,the three stages of public opinion crisis are not in one-to-one correspondence with the three stages of emotional dissemination.The generation of individual emotions runs through each period of the evolution of public opinion crisis.In order to make the explanation clearer,this paper takes the events of "Hua Lala" and "Chengdu No.49 Middle School" as the main cases to analyze the evolution path of sentiment.In the process of analyzing the path of public emotion transmission,this paper also examines the positive effects of emotion transmission in releasing public pressure and maintaining social fairness and justice,as well as online anomie phenomena such as distorting the truth and damaging moral order caused by emotion transmission.However,the final goal is to propose corresponding countermeasures according to the three stages of emotional development,respecting facts rather than exaggerating emotions in the period of emotional generation;paying attention to emotions rather than suppressing public opinion in the period of emotional diffusion;solving the crisis rather than transferring contradictions in the period of emotional dissolution,I hope that through these points,the negative effects of emotional transmission can be reduced.