| Chinese Football Association Super League club match posters are commercial posters for the preview of the match information released by the football clubs participating in Chinese Football Association Super League on the media platform before the match day.Chinese Football Association Super League’s own influence has been greatly improved after 2011,accordingly,and social attention has also increased.Since the beginning of the 2012 season,various clubs of Chinese Football Association Super League have successively released match posters.Once the posters with both propaganda and aesthetics came out,they quickly won the reputation of sports media and fans.After that,Chinese Football Association Super League club match posters also ushered in a blowout development.With the increasing enrichment of poster content and the standardization of club operations,the current match posters in the league have developed into the most influential and most influential sports posters in China.This study takes the images of Chinese Football Association Super League club match posters as the research object,adopts the literature method,content analysis method,case analysis method and data analysis method,and takes qualitative research ideas as the basic framework,and introduces data analysis to screen,compare and analyze the text.Combining the social and cultural background to supplement and demonstrate the statistical analysis results,in order to carry out related research on the image dissemination of Chinese Football Association Super League club match posters.This study starts from the perspective of image communication,analyzes and interprets the poster image text itself as the basic point,and follows the three fields of image research as the main research paradigm,namely:fields of image producing,fields of image forming,and fields of communicating.In the analysis of fields of image producing,the focus is on the forming and technical aspects of the image production of Chinese Football Association Super League club match posters.For the analysis of the field of image forming,the focus is on the summary and analysis of the pedigree axis of the image symbols of Chinese Football Association Super League club match posters.For the analysis of fields of image communicating,the focus is to analyze the dissemination audience,dissemination channels and dissemination characteristics.The research found that the images of Chinese Football Association Super League club match posters have certain regularity.The image dissemination of the posters can realize the shaping of the club image,prompt the audience to construct new cognitions of the clubs of Chinese Football Association Super League,and promote the dissemination of the visual culture and football culture of the Chinese Super League.However,its image dissemination also has problems such as content homogeneity and single dissemination channel.For this reason,based on the limitations of image dissemination of Chinese Football Association Super League club match posters,the research puts forward suggestions on enriching image elements,connecting with social hot spots,developing entity posters and expanding"Internet+posters". |
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