Group Self-consistency-research On The Behavior Of Information Display Of "post-00s College Students" In QQ

The development of network technology and the change of media technology have changed the social form.The popularity of QQ,We Chat and other social software symbolizes the arrival of the booming period of social media,and gives birth to the new identity of the post-00 s generation--"digital natives".In the face of the continuous growth of the number of wechat accounts,QQ,which has been the no.1 in China’s instant messaging software,began to show a declining trend in 2017.However,due to its colorful social functions,it has gained the heart of the "post-00 s college students" and defeated the "circle of friends",with a considerable growth of users under 21 years old.The online communication and individual performance of "post-00 s college students" on QQ constitute the unique characteristics of "digital original works",so it has become an urgent academic issue to explore the online activity trajectory and its underlying motivation.Based on the theory of social capital and the theory of dramatization,this paper proposes an analysis model of the influence of social behavior on "individual characteristics--social motivation--behavior" and corresponding research hypotheses.The structural equation model(SEM)was used to verify the hypothesis and explore the relationship between variables,and the in-depth interview method was used to explore the deep psychological and social causes behind the information performance behavior of "post-00 s college students".The research finds that,first,"interactive contact" promotes the information performance behavior of "post-00 s college students".The number of friends accumulated by individuals gradually becomes a virtual resource in the network,which is then transformed into online virtual social capital,providing a quantitative guarantee for the subsequent information performance of individuals.Second,"identity grab" promotes the behavior of "post-00 s college students".The three identification levels of individual identity,identity identity and group identity enable the contents they express to be well digested and understood by their peers,so as to catalyze their information display behavior.Third,"self-presentation" promotes its information performance behavior.When "post-00 s college students" find like-minded friends in the independent area of QQ and establish a peer relationship with a sense of belonging,they are then inspired to seek respect from their peers,gain self-satisfaction and confidence,and even expose some needs for self-ostentation.