The Criticism Of Digital Capitalist Ideology

Human beings have entered the digital era.The marriage of contemporary capitalism and digital technology is sweeping and eroding people’s concept and consciousness in the form of digital capital logic,forming the ideology of digital capitalism and posing a new challenge to China.Based on this,applying Marx’s ideological criticism theory to systematically criticize digital capitalist ideology is not only conducive to carrying forward the truth of Marxism,improving the ideological awareness and political identity of the masses,but also conducive to consolidating the discourse power of ideological work in the digital age and removing ideological obstacles for Digital China Strategy in the new era.Centering on the core topic of “the criticism of digital capitalist ideology”,the research is conducted through the method of literature research,the method of combining logic with history,and the method of combining theory with practice.First of all,on the basis of defining the concept of ideology,the basic content and value orientation of Marx’s ideological criticism theory are scientifically summarized.Secondly,starting from the formation of digital capitalism,this paper discusses the generation logic and basic characteristics of digital capitalist ideology.Moreover,focusing on the new characteristics of digital capitalist ideology,which covers digital imperialism with digital liberalism,digital fetishism with digital utopia,and “big data cognition” to promote the “end of ideology”,based on Marx’s critique of philosophy,this paper made three criticisms from the perspective of “realistic individual”: digital liberalism intensifies the individual’s disregard for collective values,The fantasy of digital utopia aggravates personal obsession with digital landscape,and the two cognitive paradigms under “big data cognition” aggravate individual cognitive bias about ideology.Finally,based on Marx’s critique of political economy,starting from the four links of the production process,namely production,distribution,circulation and consumption,this paper reveals that under the influence of digital capitalist ideology,digital capital logic strengthens the exploitation of wage labor,obscures the essence of inequality in distribution relations,creates the illusion of “circulation produces value”,and hides the injustice of consumption overdraft under “unlimited satisfaction”.On the basis of the previous analysis and research,it can be concluded that the contemporary bourgeoisie is trying to maintain its class rule through the illusion of digital capitalist ideology,covering up and even strengthening social contradictions.In this regard,we should not only strengthen ideological work,and enhance the construction of China’s mainstream ideology,but also give full play to the institutional advantages of socialism with Chinese characteristics,and use digital technology to promote the construction process of Digital China Strategy.