Research On The Construction Of Discourse In Network Ideological And Political Education In The New Era

Since the new era,the internet has increasingly become the home domain of people’s daily interactions,and at the same time,it has also become the main battlefield of ideological struggle.How to win,withstand,and stand firm is a new challenge for China’s participation in international ideological struggle in the new era.In addition,at home,China is experiencing the biggest change in a century,facing the unique historical landscape of "two overall situations" intertwined and surging together.The network ideological environment is unprecedentedly complex,not only with the emergence of diverse social trends of thought,but also with various problems arising from the deepening of the network technological revolution.In this regard,ideological work,especially online ideological work,has received high attention from the Party Central Committee.The key to mastering the new era of the internet lies in solidly promoting the construction of discourse in online ideological and political education.Based on this,this article takes "discourse construction of online ideological and political education in the new era" as the research theme,using literature research methods,interdisciplinary cross disciplinary methods,theoretical and practical integration methods,and experience summary methods to clarify its related concepts,constituent elements,and theoretical basis.From multiple perspectives,it analyzes the opportunities and practical difficulties it faces,and proposes targeted and feasible construction strategies.Specifically,it is mainly divided into the following parts:The article first elaborates on its concept,composition,and basis,solving the problem of "where to start".Starting from the foundation of the term "discourse",it extends to "discourse construction of ideological and political education" and "discourse construction of online ideological and political education",which also includes the interpretation of the relevant concepts of "discourse of ideological and political education" and "discourse of online ideological and political education".On this basis,define its constituent elements and theoretical basis.This section constitutes the writing basis of this study.Secondly,explore the opportunities of the times it faces and solve the "why" problem.Through four aspects of "traction of international status","support of policy orientation","promotion of technological revolution" and "support of disciplinary foundation",this paper discusses the opportunities of the times provided by the domestic and international environment it faces,aiming to provide endogenous impetus for this study.Once again,the focus is on analyzing the practical difficulties it faces and solving the problem of "why it is difficult".Focusing on the realistic dilemma of the discourse construction of the network ideological and political education in the new era,this paper discusses the possible constraints from five aspects,including the subject and object,content,form,media and context,such as the displacement of discourse power to eliminate the dominant advantages of discourse subject,the "layering" effect to form the subject object discourse gap,the "fragmentation" expression of centripetal force that impacts the discourse content,the fixed narrative thinking that makes the discourse form lack of innovation and affinity The low registration threshold has led to the proliferation of non mainstream ideological communication platforms,and diverse social trends have squeezed the discourse space of online ideological and political education.Finally,we will return to constructing the basic principles of its construction and solve the problem of "how to move forward".Based on practical difficulties,propose countermeasures to address the construction dilemma of the subject and object of online ideological and political education discourse,and adhere to a comprehensive grasp to achieve a positive interaction between the subject and object of discourse;At the content level,adhere to systematic optimization to enhance the persuasiveness of discourse content;At the formal level,adhere to paradigm transformation to enhance the attractiveness of discourse;At the media level,adhere to precise focus to expand the influence of discourse;At the level of context,adhere to the principle of two-way force to build a new front for discourse.Targeted efforts will be made from five levels,one by one deepening,to attempt to construct the basic theoretical path for the discourse construction of online ideological and political education in the new era.