In recent years,under the background of China’s rapid economic and social development,philanthropy has received great attention and attention from the state and society.In the important strategic deployment of the 20 th National Congress of the Communist Party of China to solidly promote common prosperity,it was clearly proposed to guide and support enterprises,social organizations and individuals with the willingness and ability to actively participate in public welfare and charity undertakings to improve the income and wealth distribution pattern of residents.As an important part of philanthropy,charitable donations can not only improve the living conditions of recipients and improve the quality of life of recipients,but also highlight the social value of donors and promote social stability and harmony.In recent years,the research on charitable donation has gradually increased,and the relevant research results mainly focus on legal persons(corporate)and individual charitable donations,especially legal persons(corporate)donations,and individual donations are relatively insufficient.However,with the rapid development of science and technology and Internet technology in recent years,the convenience and accessibility of charitable donations have increased,and the role of individuals in promoting charitable donations has become more and more prominent,playing an incomparable advantage in promoting the development of philanthropy.In this context,discussing how to effectively stimulate or improve the level of individual charitable donations has important theoretical and practical significance for solidly promoting the healthy development of China’s philanthropy and the construction of a common prosperity society.In order to explore the motivation mechanism of individual charitable donation,this study introduces the leader variables in the organizational work context from the perspective of social learning theory,and explores the mechanism and boundary conditions of how ethical leadership in the organizational context stimulates the charitable donation behavior of employees based on the perceived "leadership" of employees,so as to provide some valuable reference and guidance for organizational management practice.Firstly,on the basis of summarizing previous studies,this paper systematically expounds the concept connotation,core viewpoints and the fit of this theory in this study.Secondly,starting from the evolution of core variables such as ethical leadership,moral elevation,individual traditionality,and charitable donation behavior,this paper systematically sorts out the conceptual connotation,dimensional division and measurement of these four variables,and related research results,and reviews their specific content.Thirdly,combined with the viewpoint of social learning theory and related literature research results,a theoretical model of moral leadership-moral elevation-charitable donation behavior is constructed,and the research hypothesis of this paper is proposed.Finally,this paper adopts the questionnaire survey method,obtains 370 valid questionnaires as sample data,and empirically tests the influence of ethical leadership on employees’ charitable donation behavior with the help of SPSS23.0,MPLUS7.4 and other data processing tools.The results show that:(1)ethical leadership has a significant positive impact on employees’ charitable donations;(2)the sense of moral elevation plays a part-mediating role in the relationship between ethical leadership and employees’ charitable donations;(3)Individual traditionality has a significant negative moderating effect in the role of ethical leadership and moral elevation,and the role of moral elevation in ethical leadership and employees’ charitable donation.This paper studies enlightens organizations or managers:(1)ethical leadership is particularly important to employees’ charitable donations,and managers should pay full attention to the role of ethical leadership in the process of management practice,so as to stimulate employees to show more charitable donations;(2)The sense of moral elevation plays an intermediary role in the process of stimulating employees’ charitable donations,and managers should adopt a variety of means or methods to stimulate employees’ sense of moral elevation,so as to promote employees to donate more actively.(3)The cultural value orientation of employees should receive more attention.Traditional cultural value orientation has an important regulating effect on whether employees engage in charitable donations,and managers should fully pay attention to the role of this traditional cultural value orientation,and adopt different means for employees with different individual traditionality sexual orientations,so as to obtain more donations. |