Yancheng Small And Micro Enterprises Financial Service Policy Implementation Study

In the era of the impact of the epidemic,China’s economic and social development is facing severe challenges.To achieve the overall goal of "ensuring growth,ensuring people’s livelihoods,and maintaining stability" in economic and social development,the breakthrough lies in ensuring employment,enterprises,and industries.Among them,enterprises,especially small and micro enterprises,which are market entities,play an important role in absorbing employment and promoting innovation.However,small and micro enterprises in China face many constraints,among which financing difficulties are the most fundamental factors.For a long time,small and micro enterprises in China have been facing bottlenecks in financing difficulties.The Yancheng Municipal Government,the People’s Bank of China,and the China Banking and Insurance Regulatory Commission have introduced a series of financial service policies for the development of small and micro enterprises to address the issue of financing difficulties for small and micro enterprises.These policies have had some supporting effects on the development of small and micro enterprises.However,there are many problems in implementation that have affected the full play of policy effects.For the study of Yancheng small micro enterprise financial service policy implementation effect,this paper to J bank Yancheng points behavior research object,through the questionnaire survey,literature review method and interview method combed the J bank Yancheng branch financial policy implementation,through the research found: lack of policy and inadequate publicity,policy cannot fully meet the demand of the target group,the implementation of policy appraisal system is not perfect,small micro enterprise to apply for financial service policy through more difficult.This paper using the Smith model of financial services policy status,problems and the reasons behind the in-depth research: policy lack of systematic and authority,policy implementation,small micro enterprise financial services policy compliance lack of regulation,small micro enterprise own short board,data environment is affected by the "information island".And put forward relevant suggestions: improve the financial service policies and regulations for small and micro enterprises,improve the implementation efficiency of the policies of financial institutions,strengthen the supervision of the implementation of financial service policies for small and micro enterprises,and optimize the policy implementation environment of financial services for small and micro enterprises.