Research On Legal Regulation Of Algorithm Discrimination In The Field Of E-Commerce

In recent years,the booming development of the digital economy has promoted the deep application of artificial intelligence algorithms in the field of e-commerce.In this process,e-commerce operators frequently use algorithms to discriminate against consumers.Seriously damaging the legitimate rights and interests of consumers and further disrupting the market competition order in the field of e-commerce.At present,there is insufficient research on legal regulations for algorithmic discrimination in the field of e-commerce in China,there are still loopholes in consumer rights protection,and there are unstable factors in the market competition order.Therefore,this article mainly studies the legal regulation of algorithmic discrimination in the field of e-commerce through literature analysis and comparative research methods.Specifically,this article will be discussed from the following five parts: The first part is the introduction,which mainly introduces the research background,purpose,and significance of this article,and studies the legal regulation of algorithmic discrimination in the field of e-commerce from a macro perspective.The second part provides a specific analysis of the manifestations and harms of algorithmic discrimination in the field of e-commerce.Firstly,the concept of algorithmic discrimination in the field of e-commerce is defined;Secondly,it focuses on the specific manifestations of algorithmic discrimination in the field of e-commerce;Finally,the harm brought by algorithmic discrimination in the field of e-commerce was discussed.The third part of the paper summarizes the current legal regulatory difficulties in China,focusing on the harm caused by algorithmic discrimination in the field of e-commerce.The fourth part,represented by the United States and the European Union,discusses in detail the current legal regulations in foreign countries and their implications for China.The fifth part of the paper proposes several suggestions for improving the legal regulation of algorithmic discrimination in the field of e-commerce,in response to the research difficulties in the third part and drawing on the foreign experience in the fourth part.Through the discussion in these five parts,the aim is to further improve the consumer rights protection system and maintain a good market competition order,thereby promoting the healthy development of the e-commerce market.