Enhancing the Party’s ideological guidance is an important content of the Party’s ideological construction.The "four omnimedia"(hereinafter referred to as omnimedia),which is characterized by whole-process,holographic,all-staff and all-effect,is a subversive force of traditional information transmission.While the new communication characteristics,structure pattern and media situation provide great opportunities for enhancing the Party’s ideological guidance,the changes in its communication mode,communication content and public opinion ecology have brought many challenges to the Party’s ideological guidance work,which requires the Party’s ideological guidance work to keep up with the pace of The Times and actively absorb the contents of the new times.We should promptly respond to new problems and challenges arising in the all-media era,grasp the laws and operating mechanisms of all-media communication,and explore ways of ideological guidance that resonate with all times to strengthen the Party’s ideological leadership.In addition to the introduction and conclusion,this paper consists of four parts.The first part is an overview of the Party’s ideological leadership in the all-media era.This part introduces the appearance,concept and characteristics of omnimedia and the definition of omnimedia era,analyzes the connotation and composition of the Party’s ideological leading power,and expounds the importance of enhancing the Party’s ideological leading power in the omnimedia era.The second part analyzes the opportunities to strengthen the Party’s ideological leading power in the era of all media.Based on the characteristics of omnimedia,this part analyzes the opportunities provided by the new architecture model,communication characteristics and media situation in the omnimedia era to enhance the ideological leadership of the Party.The third part analyzes the challenge of enhancing the Party’s ideological guidance in the age of omnimedia.Based on the negative impact of omnimedia,this part analyzes the impact of the "diversification" of communication methods,the "complexity" of communication content and the "decentralization" of public opinion ecology on the Party’s ideological leadership in the omnimedia era.The fourth part to put forward the effective path of enhancing the Party’s ideological leading power in the all-media era.In view of the opportunities and challenges of the omnimedia to enhance the Party’s ideological guidance,this part proposes effec-tive ways to enhance the Party’s ideological guidance from the aspects of embracing the "whole era",giving full play to the "whole thinking",upgrading the "whole technology" and cultivating the "whole team". |