Research On Regional Image Communication In Bayannur New Media

Bayannur City’s regional image positioning and effective cultural dissemination are the key factors for the region to highlight the competition and highlight its own charm.Bayannur City’s regional image is the overall understanding and evaluation of the political,economic,social,cultural and geographical aspects of the region by the peripheral public,which directly and effectively affects the overall development of Bayannur City.The construction of regional image in Bayannur City’s new media is very important for comprehensively introducing Bayannur City,creating a better business environment in Bayannur City,and attracting foreign investment.A well-rounded and good regional image contributes to the economic development and social development of the region.Based on the above considerations,this study selected Bayannur Daily We Chat public platform,Hetao micromedia We Chat public platform,and Tiancai Hetao We Chat public platform as the research objects,and summarized and analyzed the regional image of Bayannur City in the above media.The specific content of Bayannur regional image construction in new media is categorized and studied,and the problems and solutions in the process of Bayannur regional image media construction are explored.This thesis consists of six parts: introduction,four chapters,and conclusion.The first chapter mainly discusses the main new media platforms for regional image communication in Bayannur City,mainly selecting Bayannur Daily We Chat public platform,Hetao micromedia We Chat public platform,and Tiancai Hetao We Chat public platform.The second chapter focuses on the regional image presentation of Bayannur City in new media,and outlines the current situation of Bayannur City’s regional image from the aspects of economic and industrial image,geographical and ecological image,rural style and civilization image,and policy publicity image.In the analysis of image construction,several typical cases are selected for the construction of various images,and analyzed from two aspects: content presentation and new media presentation.The third chapter completes the research purpose of summarizing and analyzing the communication forms,characteristics and effectiveness of Bayannur City’s regional image.The fourth chapter focuses on exploring and sorting out the problems of regional image communication in the new media of Bayannur City,and proposes optimal countermeasures for such problems.On the new media,Bayannur City presents an image of a prosperous and powerful economy,a good geography with an ecological livability,a civilized rural style in a beautiful countryside,and a good policy with precise policies.Based on data statistics and case analysis,this paper summarizes the characteristics of regional image communication in Bayannur City,and believes that mainstream media planning is significant,regional image is more diverse,and new media graphic introduction is the mainstay.Regional image communication has made great achievements in constructing the regional image of Bayannur City,improving the popularity of Bayannur City,and preserving and inheriting Bayannur City culture.Commentators believe that in the process of new media regional image dissemination in Bayannur City,there are hot issues related to Bayannur City,such as "cold" in local media,less response to negative reports on Bayannur City’s regional image,and slightly single channels and forms of Bayannur City’s regional image communication.On such issues,commentators propose to enhance news sensitivity,enhance the influence of authoritative media,improve the crisis public relations ability of functional departments to avoid misinterpretation of the image,enrich the form of communication,broaden the communication channels and enhance regional influence,etc.,to improve the regional image construction of Bayannur City on new media.