Research On The Action Logic Of Corporate Social Responsibility And Government Regulation Path

In recent years,the alienation and lack of corporate social responsibility behavior keep rising,which makes the relationship between enterprises and the natural environment and society continue to strained.Corporate social responsibility has become an important issue for the high-quality development of economic and society,and has begun to expand to public management research horizon from the traditional commercial scope.Governance means the continuous interaction of all social subjects in response to public issues,and corporate social responsibility is the basic path for involvement in governance.Enterprises are rooted in a complex institutional environment,and in order to seek legitimacy resource,they take active strategies to respond the institutional isomorphism and promote institutional renewal by contraries.Corporate social responsibility behavior is a strategic choice of multiple subjects weigh their interests and values,game with and compromise with each other under the drive of institutional pressure.Taking the institutional logic perspective as the entry point,the study selects government regulation,public concern,and corporate operating conditions as the characteristic variables of institutional pressure transmission channels.The paper proposes the conceptual analysis framework of corporate social responsibility,and constructs a tripartite evolutionary game model of government,public and corporate,and simulates the stability of the game strategy using MATLAB simulation.On this basis,the initial proposition of the game is further validated using empirical evidence of Shanghai and Shenzhen A-share main board enterprises from 2016 to 2020.The results show that:(1)Government regulation has a significant positive promotion contribution on corporate social responsibility undertaking,and its regulatory effect is bounded by the threshold of enterprise benefit-cost status,which supports moderate regulation;(2)Public concern has a significant positive effect on corporate social responsibility,and its enthusiasm is closely related to the public participation cost and psychological benefits;(3)Public concern and opinion supervision have some degree of substitution effect on government regulation,so as to relieve the pressure of government regulation;(4)Information asymmetry plays a negative moderating role in the effect of government regulation and public concern;(5)The effect of government regulation on corporate social responsibility strategy selection is heterogeneous depending on the nature of enterprise property rights and the sensitivity of industry responsibility.Corporate social responsibility takes institutional rationality as the logical starting point,and pursuit the profit maximization,which inter-embedded the administrative logic of government regulation,the social logic of public concern and the market logic of enterprise business condition and ultimately determines corporate social responsibility behavior.For promoting enterprises to take social responsibility and improving the efficiency of public governance,the government should formulate relevant laws and regulations to standardize corporate social responsibility behaviors,strengthen industry self-regulation and play a leading role in state-owned enterprises,advocacy and guide to enhance the enthusiasm and compliance of public supervision,and integrated service and guarantee mechanism to realize information and technology resources sharing.