Study On The Influencing Factors Of The Willingness Of People To Continue Use Mobile Government

In the background of "Streamline administration and delegate power,improve regulation,and upgrade services" and "Internet Plus Government Services”,all local governments have launched various types of APP and mini program,these greatly promoting the convenience of government services,however,for various forms of mobile government services platform,the public usage rate is not high.As a government information system,the initial adoption of various forms of mobile government affairs is only a prerequisite,and its success ultimately depends on the continuous use of users.It is possible to explore the reasons for the low public use rate,by the study of the influencing factors of the willingness to continue to use,which is of great significance for the high-level development of mobile government services.Therefore,this paper selects the "Alipay Civic Center" as the research object,summarizes the relevant scholars at home and abroad,combinates “Expectation-Confirmation Model of IS Continuance”“Technology Acceptance Model” “D&M Model” and “Trust Theory”,and seven variables,including satisfaction factors and trust factors,were selected to establish a model of influencing the public’s willingness to continue to use the "Alipay Civic Center" and put forward relevant research assumptions.Then,empirical research was conducted through questionnaire surveys,statistical analysis and structural equation analysis.The results show that: the relationship of positively impact between the perception of usefulness,the trust and the satisfaction,the satisfaction evaluation,the perception of ease of use and the willingness to continue to use,the perception of ease of use,the expectation and the perception of usefulness,the degree of expectation confirmation and the trust has been verified.However,the relationship between the perception of usefulness,the trust,the quality of service and the willingness to continue to use,the expectation confirmation and the satisfaction has not been verified and needs to be further analyzed.Finally,combined with the above research and analysis,this paper puts forward countermeasures and suggestions for improving the continuous use of mobile government service and promoting the development and improvement of mobile government service from four aspects: paying attention to user needs and improving public satisfaction,optimizing government affairs processes and improving user experience,innovating service forms and improving service quality,strengthening publicity and guidance,and winning public trust.