Tax Service Under The Background Of "Contactless" Tax Service Reform Optimization Study

Three years after the covid-19 pandemic,the State Administration of Taxation has launched “Contactless” tax reform as a key tool to improve taxpayer satisfaction and the business environment,implementation in all localities has achieved remarkable results.Compared with the traditional tax payment service,“Non-contact”tax payment service is more convenient and fast,and gradually becomes the preferred way for taxpayers and payers to do tax,however,some problems still exist that puzzle the further development of“Non-contact” tax potential,therefore,it is of great significance to probe into the problems existing in the“Non-contact” service reform of the tax department in District A,which is backward in economic development.Based on the new public service theory,the theory of customer relationship management and the theory of tax compliance,this paper selects the“Non-contact” tax payment service of the tax authorities in Area A as the research object,based on the author’s working experience in the office of tax services and the status quo of the“Non-contact” tax payment service reform in the Tax Bureau of District A,this paper adopts the methods of questionnaire survey,interview and Case Analysis,to conduct a questionnaire survey on taxpayers and payers within the jurisdiction,and at the same time conduct in-depth interviews with staff members of the tax authorities,this paper analyzes the problems and optimization suggestions in the process of implementing the“Non-contact” tax payment service as the content of the interview.This article holds that the“Non-contact” tax payment service measures of district a include: strictly implementing the“Non-contact” list of tax payment items of the general administration,we will provide online,online,appointment and delayed multi-channel tax payment services,and achieve an online tax rate of 99.62% for Area A in 2022.However,there are some problems in the process of implementation: poor experience of online tax,tax service staff business ability,tax service office positioning is not accurate,“Non-contact” tax service publicity efficiency is not high.Based on the field survey and interviews in Area A,the main reasons are as follows:the function of online tax platform still needs to be optimized,The service talented person troop construction is insufficient,the service concept has not changed,and it is difficult to accurately subdivide the propaganda objects,on this basis,the author put forward a number of ways to optimize the“Non-contact” tax service,specifically from the following four aspects of exploration: first,optimize and improve the network tax platform;Second,to build a high-quality service personnel;third,to promote the transformation and upgrading of the office of tax services;fourth,to optimize the“Non-contact” tax service publicity,to further promote the area a“Non-contact” tax service work effectively,improve service quality and taxpayer tax compliance,and ultimately improve taxpayer satisfaction.