Research On Consumer Rights Protection In Big Data “Killing Familiar”

With the further development of science and technology,computer network technology gradually has a close relationship with people’s lives,and affects the development trend of today’s economic society.Under the influence of this new trend,the Internet platform economy came into being,and ultimately led to huge changes in consumer habits and consumption patterns.In the process of economic development of the Internet platform,the negative impact of computer network technology has also emerged.Big data "killing" is one of the negative products of computer network technology in the process of economic development of the Internet platform,which has seriously violated the legitimate rights and interests of consumers.For big data "killing",China has made certain regulations on the protection of consumers’ rights and interests in big data "killing" in relevant laws,but as far as the reality of current legal regulations is concerned,there are still some regulatory defects,which can not make the legitimate rights and interests of consumers well protected.It can be seen from this that the research on the protection of consumers’ rights and interests in big data "killing" can better analyze the rights and interests violations faced by consumers in big data "killing" and the problems existing in the protection of consumers’ rights and interests in big data "killing",and then put forward suggestions to solve the problems in combination with relevant theoretical knowledge,Finally,the legitimate rights and interests of consumers will be effectively protected in the big data "killing",and further promote the development of China’s Internet economic market order in a better direction.In addition to the introduction,this article mainly includes the following four parts.The first part is to analyze and summarize the basic theory of consumer protection in big data "killing".Starting from the concept and characteristics of big data "killing",this thesis analyzes the causes of big data "killing",and then enumerates and analyzes the forms and types of big data "killing" infringing on consumer rights and interests,so as to give a basic overview of the theory of consumer rights protection in big data "killing".The second part is to study and analyze the current situation and existing problems of consumer protection in big data "killing".Starting from China’s current legislation,find out the deficiencies in the regulation of big data "killing" in China’s current legislation,and gradually summarize the problems in the protection of consumer rights and interests in big data "killing" from three aspects: the harm of algorithm,the lack of supervision,and consumer rights protection and relief.The third part is the extraterritorial experience of consumer protection in big data "killing".Taking the relevant laws and regulations of the European Union and the United States as examples,this thesis analyzes the relevant laws and regulations of the European Union and the United States in terms of data protection and algorithm regulation,and summarizes the useful reference experience for consumer protection in big data "killing" in China.The fourth part is to put forward suggestions for improving the protection of consumer rights and interests in big data "killing".Put forward corresponding improvement suggestions from four aspects: strengthening consumer control over their own information,strengthening the responsibility of algorithm subjects,strengthening supervision and consumer rights protection and relief,and finally make the legitimate rights and interests of consumers in big data "killing" more effectively protected.