| Under the background of the rural revitalization strategy,the countryside has become one of the most popular tourist destinations.The vigorous development of rural tourism not only injects new market vitality into rural revitalization,but also creates a large number of rural jobs.Most of the development and construction of rural tourism in our country relies on the power of foreign investment.Due to the profit-seeking nature of capital,rural tourism is directly and rudely alienated into a tool for capital appreciation,destructive construction and predatory development of rural tourism to maximize benefits..At the same time,there are many contradictions between the ideological goals and interest distribution of community villagers and foreign investors,and residents are not the development subjects and stakeholders.The absence of community residents in the development of rural tourism has led to the homogenization and popularization of rural tourism construction across the country,and the lack of local characteristics and innovative vitality.Under such circumstances,how to allow community residents to better participate in the rural tourism development system,give play to the main role of villagers,activate the endogenous motivation of rural community residents to participate in rural tourism,and retain more benefits in the hands of villagers? On the basis of a large number of paper reading studies and sufficient case studies,this paper believes that the development mode of community participation in rural tourism can solve these problems well,deal with the relationship between economy,society and environment in the development of rural tourism,and realize the healthy development of rural tourism.Firstly,this paper selects the community participation in rural tourism in Peixie Village,Longyan City as a research case,and specifically explores the role of community participation in the development of rural tourism.Through field research and household interviews,we can obtain first-hand sample data on the development of rural tourism in Peixie Village,fully understand the actual situation of community participation in rural tourism in Peixie Village,and comprehensively analyze the impact of community participation on the sustainable development of rural tourism in Peixie Village.Influence.Research shows that community participation has played an important role in the development of rural tourism in Peixie Village,especially the sustainable development.Not only because it can mobilize the initiative and enthusiasm of community residents to the greatest extent,but also enable community residents to get the most benefit and growth.Under the guidance of the theory of community participation,the community residents of Peixie Village can independently and effectively participate in various affairs in the process of tourism development through various forms and channels,conduct win-win exchanges and cooperation with various stakeholders,and form the promotion of rural tourism.The joint force of healthy and sustainable development will realize the comprehensive and sustainable development of Peixie Village.Secondly,in order to explore the operation mechanism of community participation in rural tourism,this paper further explores the influencing factors of community participation in Peixie Village on the validity of tourism development.The research shows that Peixie Village has found ways to stimulate the endogenous motivation of villagers,improve the ability of community participation and ensure opportunities for community participation in the three levels of institutional security,operational security and endogenous motivation.Finally,combined with the experience and operation mechanism of Peixie village community participation in rural tourism,this paper constructs a relatively complete framework system of rural tourism community participation operation mechanism from three aspects,they are institutional guarantee,operational guarantee and endogenous power.This has certain theoretical and practical significance for the development of rural tourism in our country and the construction of rural tourism community participation. |
