Research On Government Guidance Of Public Opinion On Natural Disasters In The Omnimedia Era

China is one of the most serious countries in the world.A variety of natural disasters will occur in the country or local area every year,natural disasters themselves have sudden,destructive,complexity,sustainability,etc.It is often imposed on the harmonious and stability of the lives and economic and social development of the people,and is therefore widespread concern by the public and media.If the government has failed and effectively guided network public opinion after natural disasters,the secondary public opinion crisis hinders the government’s disaster relief,and even exceeds the hazards brought by the disaster.How to correctly and effectively deal with natural disaster network public opinion and take appropriate measures to be guided,it is a problem that the government must face,and it is also an embodiment of higher government governance capabilities.It is necessary to seriously analyze research.In the guidance of the public opinion of the natural disaster network in the era of the entire media era,the government already has a more proactive attitude,adopting a more scientific process,and more effective guidance.It is also gradually establishing a network public opinion guidance mechanism.The practice of disaster network public opinion has also achieved certain results.However,some local governments have been inadequate in the process of public opinion in the network of natural disasters that have occurred in recent years.On the basis of consulting a large amount of literature,this article defines the core concepts of the entire media era,natural disasters,online public opinion,and online public opinion government guidance.Theory,"Silent Spiral" theory,and the theory of issue setting theory.According to the characteristics of the natural disaster network of the natural disasters of the entire media era,the government has the characteristics of instantaneousness,variability,complexity,and long-term nature.Time should be carried out in accordance with the principles of timely,targeted,initiative,and psychological guidance.This article has selected some public opinion in my country that has occurred in China in recent years to analyze the typical events,and discuss the government’s guidance process settings and guidance methods after the natural disaster.And think,and try to give suggestions on how to improve the government guidance of the natural disaster network public opinion in the new environment and new situation,including the scientific setting of natural disaster network public opinion government guidance processes,improve the collection,release,guidance mechanism of natural disaster network public opinion,and strengthen the guidance mechanism,strengthen the guidance mechanism,and strengthen the guidance mechanism,strengthen Natural disaster network public opinion government guidance and effectiveness,give play to the leading role of the natural disaster network public opinion to guide the government agenda,and improve the way of public opinion guidance of the public opinion government of natural disasters.