Research On The Government’s Anti-monopoly Supervision On The Abuse Of Market Dominance By E-commerce Platform Companies

With the rapid development of my country’s platform enterprise economy,the development of e-commerce platform enterprises has become an important medium for the network and digital transformation of the real economy.In recent years,e-commerce platform companies have sprung up,bringing a lot of convenience and new experiences to merchants and consumers.This new operating model has also attracted widespread attention.But at the same time,due to the growth of e-commerce platform companies,some e-commerce platform companies have begun to take advantage of their market advantages to expand their business territory through some unfair competition means,squeezing other market rivals,and damaging many platforms.The actual interests of domestic merchants and consumers.Therefore,how to conduct effective anti-monopoly supervision on the abuse of market dominance by e-commerce platform companies has become a topic of increasing concern in recent years.Many scholars have conducted research on its business characteristics,behavioral characteristics and purposes,and the application of laws.Based on the previous research,this article explores the Chinese government’s anti-monopoly supervision on the abuse of market dominance by e-commerce platform companies,hoping to provide platform Enterprises,merchants and consumers on the platform provide a fair,orderly and healthy market order.Based on some research on the theory of some two-sided markets existing in e-commerce platform companies,this paper systematically studies the market characteristics of e-commerce platform companies,and finds that e-commerce platform companies are mainly characterized by oligopoly competition,The characteristics of unilateral charges and diversified user needs lay the foundation for the next step to analyze the difference between the government’s anti-monopoly supervision on the abuse of market dominance by e-commerce platform enterprises and the government’s anti-monopoly supervision on traditional enterprises’ abuse of market dominance.At the same time,this paper summarizes several typical behaviors of e-commerce platform companies abusing their dominant market position to exclude and restrict competition,including four common behaviors,including differential treatment,exclusive transactions,tying sales,and forced information collection.It also briefly summarizes and summarizes the current regulatory basis for the abuse of market dominance by domestic e-commerce platform companies.There are mainly three laws and regulations,namely the Anti-Monopoly Law,the Anti-Unfair Competition Law,and the E-Commerce Law.Some government department regulations and behavior guidelines,such as: "Internet Transaction Supervision and Administration Measures",etc.As for my country’s supervision methods,it mainly adopts methods such as law enforcement inspections,corporate interviews or civil lawsuits to detect or stop the illegal acts of e-commerce platform companies abusing their dominant market position.After that,this paper makes a specific analysis of the typical cases of domestic e-commerce platform enterprises abusing their dominant market position.Then,this paper finds some difficulties and pain points in the current government’s anti-monopoly supervision of e-commerce platform enterprises’ abuse of market dominance through personnel interviews and literature research.In conclusion,the reasons are further analyzed.At present,the main difficulties faced by my country in the anti-monopoly supervision of the abuse of market dominance by e-commerce platform companies are that many elements of legal regulation are not clearly defined,such as: the market division of e-commerce platform companies and the identification of their dominant market positions,anti-competitive effects Judgments,etc.,the law has not kept up with changes in the market.In addition,in terms of supervision methods,data barriers and personal information protection will also have a certain impact on anti-monopoly supervision.In terms of regulatory enforcement,problems such as difficult timing,difficult data search,and jurisdictional disputes are also pain points in current regulation.The main factors behind these problems are the unreasonable setting of government functions,insufficient allocation of personnel and funds,and local protectionism.Then,this paper also learns about the establishment of foreign anti-monopoly agencies and the legal regulation measures for the abuse of market dominance by e-commerce platform companies,and analyzes the basic situation of the case,the supervision method,the handling results and other aspects of the foreign government.This paper compares and analyzes the typical cases of e-commerce platform enterprises abusing market dominance with domestic regulatory objects and methods,and obtains some useful experience and inspiration for the supervision of e-commerce platform enterprises’ abuse of market dominance.Finally,this paper puts forward some corresponding policy suggestions on how to strengthen the government’s anti-monopoly supervision on the abuse of market dominance by e-commerce platform companies from the two levels of system construction and supervision methods.In terms of laws and regulations,optimizing the construction of government anti-monopoly supervision system and social group supervision mechanism,in terms of supervision methods,there are optimization of the supervision team of the law enforcement department,optimization of the supervision means of the law enforcement department,and optimization of the support mechanism of third-party institutions.