Research On Legal Protection Of Consumer’s Right Of Information In Shopping Online

With the popularity of the Internet,online shopping has entered thousands of households,and has been widely concerned by the public because of its advantages of convenience and benefits.At the same time,online shopping has strong operability and openness,which have brought great challenges to the traditional offline legal protection system of consumers’ right to know.In practice,in order to make more profits,operators often take incomplete disclosure of commodity information,false publicity,price fraud and other means to beautify products.This practice not only infringes consumers’ right to know,but also affects the healthy development of e-commerce economy.Therefore,protecting consumers’ right to know is the basis for the healthy development of e-commerce economy,as well as an important measure to improve the legal system of e-commerce,safeguard consumers’ rights and interests,and improve the efficiency of government supervision.This paper mainly uses literature research method,comparative research method and empirical research method,and focuses on the protection of online shopping consumers’ right to know.Firstly,the relevant theories of consumers’ right to know in online shopping are described.Secondly,this paper summarizes the relevant legislation to protect online shopping consumers’ right to know,analyzes the types of infringement behaviors of online shopping consumers’ right to know,and summarizes the existing problems in the protection of online consumers’ right to know.Thirdly,by understanding the status quo of the protection of legal rights and interests of consumers in the network environment in international organizations,the United States and Japan,some enlightenment is obtained.Finally,according to the actual situation of our country,in the aspect of legislation,we put forward the expansion of information disclosure obligation and improve the relevant legal liability;In the aspect of administrative law enforcement,it puts forward to strengthen the supervision of network operators and network trading platforms and improve the joint law enforcement mechanism.In the aspect of judicial relief,it is proposed to expand the judicial relief system and the scope of reversing the burden of proof and improve the online dispute settlement mechanism.In the aspect of social supervision,it puts forward to give play to the supervisory role of consumer associations supplemented by the supervision of new media.It is expected that consumers’right to know can be effectively protected in online shopping,so as to promote the stable and green development of the economic market.