Research On Consumer Rights And Interests Over Paid Video Platform From The Perspective Of Economic Law

With the vigorous development of the digital economy in China and even the world,the digital market has formed its own huge and unique industry,and the paid video industry discussed in this article is also one of them.The model of video payment was born in the United States,and the development of paid video platforms in China started late,starting from about 2006.The popularity of Internet technology coupled with the freeto-watch business model ensured its early development,which continues to this day.However,with the expansion of the content and scale of video platforms,it is difficult for a single profit model to pay for the operating costs of video platforms.Therefore,China’s video platforms have begun to implement the reform of the membership system-users can get various privileges by paying the corresponding consideration.The vigorous development of paid video platforms has catered to the high enthusiasm of the Chinese people for the consumption of literary and artistic works,but some paid video platforms have many problems in providing services,such as overlord clauses,the use of copyright monopolies to set unreasonable high prices,and the leakage and abuse of consumers’ personal information.It involves violating consumers’ rights to know,personal information,fair trade and other rights.All these reflect the shortcomings of the legal system and comprehensive supervision in the protection of consumer rights and interests of paid video platforms in China.Clarifying the specific problems and causes arising from the protection of consumer rights and interests of paid video platforms is an important part of the current reflection on the protection of consumer rights and interests of paid video platforms in China,and also lays the foundation for further regulating the orderly development of the video payment industry.Therefore,combined with the actual situation and needs,we should improve the legal supervision concept and system of China’s paid video platform as soon as possible on the basis of drawing on the advanced experience of various countries,one is to establish and improve special laws and regulations in the field related to the digital economy as soon as possible,the second is to strengthen the law implementation guarantee mechanism from the perspective of procedural law,the third is to promote the industry self-discipline mechanism through the establishment of industry associations,and the fourth is to establish relevant competent departments as soon as possible,and cooperate with multiple departments to jointly protect the rights and interests of consumers and the consumption order in this field.