Research On Cultural Communication Strategies Of Universities Based On Shandong Red Resources

Shandong’s red resources are the material and spiritual resources created and retained for development by the people of Shandong under the leadership of the Communist Party of China during the great struggle of revolution and construction,recording the glorious history of struggle,struggle and dedication of the people of Shandong led by the Communist Party of China.Shandong has a long revolutionary tradition,and the red spirit has been passed on from generation to generation through the flood of history and the changes of the times.Shandong’s red resources have become a testimony of the Shandong people’s loyalty to the cause of the Party and the people and their eternal struggle for the Chinese revolution and construction.Shandong’s red culture is the sum of the struggle of the people of Shandong under the leadership of the Communist Party of China during the period of the New Democratic Revolution and the socialist revolution and construction,and the spirit of Yimeng is a typical representative of Shandong’s red culture.Based on the situation of Shandong Province,this paper studies the use of red resources and the dissemination of red culture in Shandong Province,summarises the expressions and values of red resources in Shandong Province,and takes colleges and universities as an example to comprehensively analyse the effectiveness of the use of red resources and the dissemination of red culture in Shandong Province and the problems that exist.On the basis of this,specific strategies are proposed to strengthen the use of red resources and promote the dissemination of red culture based on the red culture dissemination position of universities.The significance of the research is to provide an academic basis and discourse system for promoting the use of red resources and the dissemination of red culture in colleges and universities in Shandong;to provide theoretical support for promoting the dissemination of red culture in Shandong;to provide red resources support for the practice of moral education in colleges and universities;and to provide ideas and methods for promoting the accurate dissemination of red culture in colleges and universities in Shandong.This paper begins its research in five parts,namely,the development and value of Shandong’s red resources,the practical significance of the utilization of Shandong’s red resources and the dissemination of red culture,the theoretical followings of the utilization of Shandong’s red resources and cultural dissemination,the current situation of Shandong’s colleges and universities in using red resources to disseminate red culture,and the promotion strategies of the utilization of red resources and cultural dissemination in colleges and universities.Chapter 1 outlines the formation development and value connotation of Shandong’s red cultural resources.This paper firstly compares the formation,development and innovation of Shandong red cultural resources in the four periods of revolution,construction,reform and the new era,analyses the specific forms of Shandong red material resources,red spiritual resources and red literary and artistic resources,and summarises the value characteristics of Shandong red cultural resources.Chapter 2 clarifies the practical significance of using red resources to disseminate Shandong’s red culture.The dissemination of Shandong red culture is necessary to enrich the spiritual genealogy of the Chinese Communists,to inherit and carry forward the revolutionary spirit and struggle spirit of Shandong,and to strengthen the red culture propaganda position in colleges and universities,and to improve the use of red resources and the effect of cultural dissemination.Colleges and universities are an important venue for red culture dissemination,with unique red culture resources of their own,professional red culture research and education teaching teams,and a place where young university student groups receive education and grow up to become successful.Taking colleges and universities as an example,it is important to analyse the advantages of red culture dissemination and red resources and summarise the experience of red culture resources utilisation,in order to improve the effectiveness of ideological work in colleges and universities and enhance the role of the main position.Chapter 3 explains the theoretical followings of red culture resources utilization and red culture dissemination in Shandong.The dissemination of Shandong red culture is an important part of Marxist cultural dissemination and must adhere to the Marxist perspective of comprehensiveness,connection and development,and the people-oriented position.We must implement the requirements of the latest theoretical achievements of Marxism’s Chineseisation on the use of red resources and the transmission of red culture,adhere to the principle of rational exploitation of red resources and the policy of "creative transformation and innovative development" of red culture.It follows the law of ideological and cultural communication and draws on the main theories of communication to promote the use of red resources and the effective communication of red culture in Shandong,and makes full use of red resources to transmit the value of culture.Chapter 4 analyses the current situation of using red resources to promote the dissemination of red culture in Shandong universities.Universities not only undertake the research and interpretation of Shandong’s red culture,but are also an important position for the dissemination of red culture.Universities actively develop the red resources around them and turn them into important ideological resources for moral education,promoting the content of red cultural resources to become richer and richer,while providing diverse channels for red cultural resources to reach out to youth groups,achieving better results.However,there are also problems such as insufficient use of red resources,insufficient attractiveness of communication texts and poor integration of communication channels.Chapter 5 proposes strategies for universities to use red resources to improve the effectiveness of red culture dissemination.Shandong is rich in red resources,which provide important materials for universities to carry out red culture communication.However,the transformation from red resources to red materials and from red materials to educational practices must be combined with the actual propaganda work of colleges and universities,the ideological needs of college youth groups,the innovative development principles of resource utilization,and the communication methods and paths found from the laws of communication in order to facilitate the utilization of red resources and the improvement of cultural communication effects.Universities should adhere to the principle of linking theory with practice,enhance problem awareness,solve problems in past communication practices in an integrated manner,carry out systematic planning at four levels: resources,texts,channels and talents,solve the problems of what to communicate,who to communicate and through what channels,promote the transformation of Shandong red resources into texts and the integration of channels,and provide countermeasure suggestions for the application of Shandong red cultural resources and red cultural communication.