News Governance And Rural Modernization: A Study On The Changes Of Rural News Policies Of The CPC Since The Reform And Opening Up

The CPC’s news policy refers to a series of guidelines,guidelines,measures and regulations on China’s news organizations,news communication activities and social relations formulated by the Party and its functional departments.It is a basic policy that plays a leading role in China’s political and cultural fields.Journalism is a product of time and space,and the formulation of news policies is largely related to regions,but "locality" has received less attention from news policy research.Currently,China is in the historical process of reform and opening up,and the discussion on the relationship between news policies and rural development needs to be carried out in a new social and era context.Summarizing the role of news policies in promoting rural social development since 1978,and reexamining the important position of agricultural news policies and rural communication,is of great theoretical and practical significance for constructing the knowledge system,discipline system,academic system,and discourse system of journalism and communication with Chinese characteristics in the new era,and realizing the modern governance of Chinese rural areas.In China after the reform and opening up,the research on "modernization" has always been the focus of attention in the field of humanities and social sciences.The report of the 20 th National Congress of the Communist Party of China put forward the proposition of "Chinese path to modernization".Chinese path to modernization not only has the common characteristics of modernization in all countries,but also has Chinese characteristics based on its own national conditions.Chinese path to modernization is inseparable from rural revitalization.China is a large country with a long agricultural civilization.In China’s social transformation,the transformation of rural society is the most profound,and the forms and structures of rural governance have also undergone corresponding changes.The 20 th National Congress reaffirmed the importance of "comprehensively promoting rural revitalization" in the new era,explicitly promoting the revitalization of rural industries,talents,culture,ecology,and organizations.Therefore,in order to achieve the revitalization of rural areas,especially the revitalization of rural culture,the construction of a pluralistic and co governing rural media system is its inherent meaning.A series of top-level designs based on rural areas such as the Smart Radio and Television Rural Project.This is also constantly proving that under the background of media socialization and social media,news media plays an increasingly important role in the process of Chinese path to modernization and rural revitalization.This article is divided into six chapters.The first chapter is the research background,core concepts,literature review,and research framework.The second chapter introduces the analytical paradigm of historical institutionalism,and uses the professional theoretical resources of policy science to enhance the explanatory power and scientificity of the research on the changes of rural news policies of the CPC.The third chapter is the key chapter of this article.Taking the exploration history of urban and rural relations of the CPC as the route,the period since the reform and opening up is divided into four historical stages: 1978-1992,1992-2002,2002-2012,and 2012 to date.Based on the social background of each period,it combs and analyzes the main rural news policy texts,and summarizes the policy characteristics of each period.The fourth to fifth chapters,under the analytical paradigm of historical institutionalism,make an overall discussion on the rural news policy of the CPC from the structural and historical perspectives,and summarize the dynamics and laws of rural news policy changes since the reform and opening up.Based on the analysis of the above chapters,the sixth chapter summarizes the overall characteristics of the changes of the rural news policy of the CPC,and based on this,makes a theoretical imagination on the future development and optimization of the party’s rural news policy.The main points of this article are as follows:First,the formulation and development of the rural news policy of the CPC has its own laws and logic,and "locality" should be an important perspective for further exploration of news policy research.Since the reform and opening up,the Party has pioneered a practical path of "improving-interacting-coordinating-integrating" in urban and rural relations,and has embarked on a development path of "supporting the city from rural areas," "coordinating urban and rural development," "urban feedback to rural areas," and "integrating urban and rural areas.".In this historical process,every transformation and deepening of the Party’s exploration of urban-rural relations involves the adjustment and change of corresponding news policies.Rural areas have distinct socio-economic conditions,news media environments,and information demand characteristics compared to urban areas.The formulation of the Party’s news policy should not forget the true meaning of Marxism,which is to shift everything from "time and place conditions",and should achieve a shift from focusing on rural areas to "making rural villages speak up.".Second,the "mass news line" is the valuable experience of the CPC’s news thinking and practice.Since the reform and opening up,the CPC,based on the focus of work at each stage of development,has creatively put forward a series of rural news policies,such as "radio to the countryside","four levels of radio and television","movies to the countryside","broadband access to villages","county-level financial media centers","smart radio and television rural projects".These policies are subject to and serve the Party’s general task and general line in different historical stages,and the dissemination of party and government policies The construction of rural media system and rural social governance are of great significance.Examining the Party’s rural news policy beyond the media perspective,we can find that it is an important link between the central and local governments,the country and the people,and cities and villages.It has accumulated valuable experience and inspiration for rural media governance,rural revitalization,and national governance modernization in the new era.This is a direct manifestation of the mass journalism line,and it is also a large-scale media practice that weaves villages and farmers into a collective and national "community of shared destiny" through human subjective initiative.Third,historical institutionalism is a new perspective to investigate the changes of rural news policies of the CPC.Under the paradigm of policy science research,it is summarized that the changes of the Party’s rural news policy since the reform and opening up have dual effects of path dependence,intertwined gradual and mandatory changes,and coordinated changes under the multiple driving forces of political philosophy,media technology,and governance modernization.But "doctrine can be used,and problems must be produced locally." Based on the theory of policy science,this paper made four prospects for the future development of rural news policies: first,adhere to the Marxist concept of journalism and the leadership of the CPC;second,adhere to the eternal position of the "mass line" in the party’s journalism;third,attach importance to the "bottom subjectivity" of rural areas;and fourth,explore ways to use news to promote rural revitalization.