China’s National Image Shaping In Marxist Theory TV Programs

With the increasing globalization,all countries in the world,especially large countries,recognize the important value of a good national image in international communication,and therefore take it as an important way to fight for national interests and enhance international discourse and influence.At present,China has historically solved the problem of absolute poverty,achieved a comprehensive victory in the fight against poverty and built a moderately prosperous society in all respects.Standing at a new historical stage,in the face of the new international situation and new domestic environment,the Party and the State need to keep abreast of the times,enrich the communication content and expand the communication channels to shape a good national image.As a new type of TV program,it is very timely and necessary for Marxist Theory TV Programs to shape and communicate the image of the country.There is a deep theoretical foundation and practical basis for shaping the national image through Marxist Theory TV Programs.The national image concept and mass media ideas of classic Marxist writers and Chinese Communists provide direct theoretical sources,and Lasswell’s "5W",model of communication theory provides an analytical framework for in-depth research on shaping the national image through Marxist Theory TV Programs.In addition,the practical feasibility of Marxist Theory TV Programs in shaping the image of the country is explained from three levels:the international context,the domestic environment and the unique advantages of Marxist Theory TV Programs.Taking the Marxist Theory TV Program The Greatness ofA Moderately Prosperous Society as an example,the mechanism of shaping China’s national image is analyzed in depth from three aspects:theme selection,content presentation and three-dimensional communication.Firstly,in terms of theme selection,it focuses on major themes and highlights the national concept.Secondly,in terms of content presentation,the penetration mechanism of grasping the theoretical essence and cultivating cultural heritage,the activation mechanism of innovating discourse expression and getting close to real life,and the reinforcement mechanism of expanding camera space and enriching program links are all progressive and complementary.Finally,in terms of three-dimensional communication,the influence is enhanced with the help of traditional media,and the communication power is strengthened by relying on emerging media.Through questionnaires and in-depth interviews,we analyze the effect of China’s national image shaping in the Marxist Theory TV Program The Greatness ofA Moderately Prosperous Society.Based on the analysis of the questionnaire results and interview data,it was found that the program The Greatness ofA Moderately Prosperous Society presents the political image of the Party’s comprehensive leadership,the economic image of stability and improvement,the cultural image of deep historical heritage,the national image of unity and progress,and the image of a responsible and responsible great nation.Based on the experience and shortcomings of The Greatness ofA Moderately Prosperous Society in shaping the image of the country,insights are drawn for Marxist Theory TV Programs in shaping China’s national image.First,at the level of topic selection,it is necessary to highlight major themes and grasp major nodes.Secondly,at the level of content presentation and program format,it is necessary to consolidate the theoretical foundation and respond to the concerns of the times;to focus on the youth audience and create a youthful atmosphere;to enrich the program format and adhere to the righteousness and innovation.Finally,at the level of communication resources and effect,it is necessary to rely on "micro communication" to enhance the right to speak;to use "integrated media" to open brand communication;and to adopt precise interaction to realize in-depth communication,so as to better promote the shaping and communication of China’s national image.