Study On The Development Strategy Of Kangle Endowment Service Co.,LTD

With the arrival of aging population,China’s pension problem has become a severe problem to face in the 21 st century.Population ageing problems directly affect people’s family life,the elderly have increasingly urgent needs for life care,medical care,rehabilitation nursing,recreational and sports,spiritual comfort,etc.However,due to the backward development of pension industry,welfare pension and traditional family pension model can no longer meet people’s needs for diversified pension services.The increasingly prominent contradiction between supply and demand provides a good opportunity for the market-oriented development of the pension industry and private capital to enter the pension industry.Therefore,in the face of aging population,it is imperative to reform the pension system,innovate the pension model and open the pension industry.Based on the above background,this paper firstly explains the situation of Kangle Endowment Service Co.,Ltd.,summarizing the problems in the development of Kangle Endowment Service Co.,Ltd.,and analyzes the causes of these issues;then through the Pest model,Porter’s five Forces model and SWOT model to analyze and summarize the strategic environment of the Kangle Endowment Service Co.,Ltd.,in accordance with the development of the Kangle Endowment Service Co.,Ltd.,and in order to achieve the strategic goals of development,the pension model of “smart pension + the combination of medical and health care” has been clarified,which develops an overall strategy and business-level strategy to provide customer service and formulates a detailed functional strategy from the segmentation of pension market precision marketing,develop cultural activities for the elderly and human resources development;finally,in order to ensure the smooth implementation of Kangle Endowment Service Co.,Ltd.’s development strategy,from five perspectives of Organizational guarantee measures,technical guarantee measures,capital guarantee measures,human resources guarantee measures and cultural guarantee measures,It provides a guarantee for the development of the strategy of Kangle Endowment Service Co.,Ltd.